Small Business Saturday is November 30th this year
RICHMOND, Nov. 25, 2019 – Small Business Saturday is this weekend, a time when people in towns across Virginia shop at locally-owned stores and restaurants to show their support for those hometown businesses. Special events and sales are planned on many Main Streets. It’s a boost for the small business owner at the beginning of the holiday shopping season.
“Many shoppers probably aren’t aware of all the good that comes from buying local, especially during the holiday season, but the list of benefits that come from shopping at their hometown businesses are numerous,” said NFIB State Director in Virginia, Nicole Riley. “That money stays local and adds to the community’s vitality, keeping shops and restaurants open. It also results in more jobs for local people.”
American Express launched Small Business Saturday after the 2009 recession when many small businesses were struggling. Now in its 10th year, the day has become a national celebration and an opportunity for people to support the small, independent businesses that make their communities strong.
Last year, shoppers spent a record $17.8 billion at independent stores and restaurants on the Saturday after Thanksgiving, according to research by American Express and NFIB, the nation’s leading small business advocacy organization.
“If you are seeking thoughtful and unique gifts for your family and friends, you’ll find them at your local small retailers and restaurants,” added Riley. “You can’t beat the one-on-one customer service, which is usually provided by the owner who knows a good experience results in repeat business.”
Here is a list of reasons people may want to spend their hard-earned dollars at a small local business:
- Small businesses hire about half of all workers in every state, and they employ local people like your friends and neighbors.
- The dollars spent at small businesses are then spent by the owner and employees near to where they live, enriching your community.
- Local business owners often support neighborhood teams and charities with donations.
- You will find unique items for sale, or products particular to your area such as local artisan wares, locally sourced food items, or local sports team insignias on clothing.
- Shoppers get to know the people who make your community work and enjoy the experience. Not only that, you are likely to feel good about supporting local merchants.
“Small business owners are risk-takers and they face many challenges. In fact, according to data from the Bureau of Labor Statistics: about 20% fail in their first year, and about 50% of small businesses fail in their fifth year,” said Riley. “Tough economic times or government mandates can make it hard to survive. But these entrepreneurs sacrifice their time and talents to contribute to their communities. Now is the time for us to support them.”
Consider visiting your local breakfast nook or grill, hair salon or barber, pet grooming business, gift shop, candy store, and more on Small Business Saturday.
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