For Immediate Release
Contact: Sarah Tober, [email protected], 512.758.9571
5 Tips to Help Merchants Have a Successful Small Business Saturday
November 20, 2014, Austin, TX – Small Business Saturday is November 29, and the National Federation of Independent Business/Texas, the state’s largest small business association, reminds retail shops, restaurants, and mom and pop shops to take full advantage of the day that strives to make Main Street the most popular place for holiday shopping.
“Small Business Saturday is the solution to holiday shopping outside of the big box business,” said NFIB/Texas Executive Director Will Newton. “This is a day that shoppers can find one-of-a-kind services and products, which support local business and economy. Our small business owners look forward to this day as they are able to promote their businesses, connect with their customers and boost sales.”
Local merchants can make the most of Small Business Saturday by:
• Promoting the event to their regular customers.
Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals, and remind customers that shopping small can be a lot less stressful and a lot more pleasant than shopping at the chain stores.
• Showcasing the merchandise that would make a great gift.
Your customers will be looking for presents for themselves as well as for their friends and family. You might want to put a group of items on a table with a sign saying it would be perfect gift for Dad or a great gift for the grandparents. Restaurants can do the same thing by offering Small Business Saturday specials and promoting gift cards.
• Stealing a page from the Black Friday playbook and offer “door busters.”
The chains know a great way to drive shoppers into their stores is by offering special deals at different times of the time. There’s no reason a small business can’t do the same thing.
• Staying on top of your social media.
If you’re on Facebook, Twitter, Instagram or Pinterest, be sure to post often and promote any Small Business Saturday deals. You should also consider spending a few bucks to promote your posts. That way, people will be more likely to see them. Also, register your Small Business Saturday details at https://www.nfib.com/small-business-saturday. We’ll share them on our website and with our 225,000+ Facebook fans and 94,000+ Twitter followers.
• Partnering with other businesses.
There can be strength in numbers. You could partner with other merchants to buy advertising promoting the neighborhood as a shopping destination, or you could team up with other businesses on in-store promotions such as buy a dress here, save 10 percent on shoes down the street.
Last year, shoppers spent $5.7 billion at locally owned shops and restaurants on Small Business Saturday, according to a survey conducted by American Express and the NFIB. Last year’s total marked a 3.6 percent increase over 2012’s event.