Main Street enterprises prepare for November 25 event
The morning after Thanksgiving may be the traditional start of the holiday shopping season, but more and more shoppers are bypassing the malls to find unique gifts and support their friends and neighbors on Small Business Saturday.
Last year, shoppers spent $15.4 billion at locally-owned stores and restaurants on Small Business Saturday, which was a 13 percent increase over the previous year, according to a survey by NFIB and American Express. Here are six tips for making 2017 Small Business Day successful.
- Remind shoppers that you sell merchandise they can’t find anyplace else. Sixty-one percent of shoppers say they shop at small businesses to find “unique products,” according to NFIB.
- Showcase the merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for Dad or a great gift for the grandparents. Restaurants can offer Small Business Saturday specials and gift cards.
- Steal a page from the Black Friday playbook and offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering special deals at different times of the day. There’s no reason a small business can’t do the same thing.
- Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSaturday so shoppers can find you easily.
- Partner with other merchants to buy advertising promoting the neighborhood as a shopping destination or team up with other businesses on in-store promotions. For example, if they buy a pair of shoes here, let them know they can save 10 percent on socks next door.
- Promote the event to your regular customers. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals.