Big March on Main Street, Tomorrow

Date: November 24, 2017

Will this Small Business Saturday top last year’s record awareness, participation?

Contact: Candace Daly, Utah State Director, [email protected]
or Tony Malandra, Senior Media Manager, [email protected]

SALT LAKE CITY, Utah, Nov. 24, 2017—Will tomorrow’s march on Main Street be bigger than last year’s? The representative association for Utah’s small-business owners is hoping so.

Started in 2010 by American Express as a spur out of the recession, this will be the 8th Small Business Saturday, and while awareness of the special day has beat each previous year’s percentage, total spending at Main Street shops dipped to $15.4 billion in 2016, down from the record $16.2 billion set in 2015.

“I’m calling on all Utahns to get out from behind their computers, tomorrow, suspend their online shopping, bypass the malls, and put some shoe leather on Main Street and some dollars in the cash registers of the small shops located there,” said Candace Daly, Utah state director for the National Federation of Independent Business, a co-sponsor of Small Business Saturday. “Look, folks, these are the enterprises that gave most of us our first jobs, the ones willing to take a chance on — or keep — an employee whom a big corporation would never consider giving an opportunity to, the enterprises that were the bedrocks during the Great Recession while big businesses produced record layoffs. The money invested in small businesses pays the highest societal dividends: Vibrant communities and jobs for your families and neighbors.”

A survey by NFIB and American Express on prior years’ participation can be read here and expected participation for tomorrow read here. With 350,000 dues-paying members nationwide, including 3,500 in Utah, NFIB is the nation’s largest and leading small-business association. You can follow NFIB/Utah on Twitter, NFIB_UT, or on its webpage,, where you’ll find this news release posted.


Celebrating its 75th year in 2018, the National Federation of Independent Business has been the Voice of Small Business, taking the message from Main Street to the halls of Congress and all 50 state legislatures. NFIB annually surveys its members on state and federal issues vital to their survival as America’s economic engine and biggest creator of jobs. NFIB’s educational mission is to remind policymakers that small businesses are not smaller versions of bigger businesses; they have very different challenges and priorities.

National Federation of Independent Business/Utah
1296 West 475 South
Farmington, Utah 84025
Twitter: @NFIB_UT

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