Many Reasons to Shop Local and Shop Small This Holiday Season

Date: November 26, 2019

Small Business Saturday is November 30th this year

ALBANY, Nov. 25, 2019 – Small Business Saturday is this weekend, a time when people in communities across New York shop at locally-owned stores and restaurants to show their support for hometown businesses. Special events and sales are planned on many Main Streets. It’s a boost for the small business owner at the beginning of the holiday shopping season. 

“When shoppers spend their hard-earned cash at local small businesses, the money stays local and the community thrives,” said NFIB State Director in New York, Greg Biryla. “With the support of local consumers, independently-owned shops and restaurants continue to help Main Streets stay vibrant while also ensuring that tax dollars and jobs stay where they should – right in your neighborhood.”

American Express launched Small Business Saturday after the 2009 recession when many small businesses were struggling. Now in its 10th year, the day has become a national celebration and an opportunity for people to support the small, independent businesses that make their communities strong.

Last year, shoppers spent a record $17.8 billion at independent stores and restaurants on the Saturday after Thanksgiving, according to research by American Express and NFIB, the nation’s leading small business advocacy organization.

“Running a small business in New York is extremely difficult, but that does not stop thousands of hardworking women and men from pursuing their dreams of owning a business,” said Biryla. “Small Business Saturday is a day to recognize and support their long hours and commitment to the community. When shopping this holiday season or at any point in the year, be sure to shop local and shop small.”

Here is a list of reasons people may want to spend their hard-earned dollars at a small local business:

  • Small businesses hire about half of all workers in every state, and they employ local people like your friends and neighbors.
  • The dollars spent at small businesses are then spent by the owner and employees near to where they live, enriching your community.
  • Local business owners often support neighborhood teams and charities with donations.
  • You will find unique items for sale, or products particular to your area such as local artisan wares, locally sourced food items, or local sports team insignias on clothing.
  • Shoppers get to know the people who make your community work and enjoy the experience. Not only that, you are likely to feel good about supporting local merchants.

“Small businesses pride themselves on offering products and services that are unique and locally sourced, while also striving to provide better customer service,” added Ashley Ranslow, NFIB’s Assistant New York State DIrector. “And it’s not unusual to see the owner helping customers find that special gift, restocking the shelves, or busy decorating favorite holiday treats.“

Consider visiting your local breakfast nook or grill, hair salon or barber, pet grooming business, fitness studio, gift shop, candy store, and more on Small Business Saturday.

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Related Content: Small Business News | New York

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