NFIB State Director Eileen Kean is urging people to support local, independent businesses throughout the holiday season.
In a video commentary that posted the day after Thanksgiving in NJ Spotlight News, Kean encouraged readers to shop small not only on Small Business Saturday but throughout the holiday season. Small Business Saturday was Nov. 27. Shoppers spent an estimated $23.3 billion nationwide on Small Business Saturday, according to a survey by American Express and NFIB.
“Well-established New Jersey retail shops and restaurants were not only forced to hang closed signs on their doors for months, but also faced the anxiety of trying to adhere to the state’s many guidelines and restrictions waiting to fully reopen. All while attempting to keep their customers and workers safe.” Kean said. “The struggles have not yet ended for our local entrepreneurs and job creators. Labor shortages, supply chain disruptions, inflation, and government-imposed burdens present new challenges for mom-and-pop shops.”
Spending money locally benefits consumers. Small businesses pride themselves in excellent customer service, and in many cases, you will be dealing with the owners themselves. They are often more than happy to go the extra mile to make sure you return. These are the same businesses that often sponsor children’s sports teams or school fundraisers and play a vital role in the community.
Watch the commentary here: As many small businesses struggle, shoppers are urged to buy locally | Video | NJ Spotlight News