HELENA, Mont., Nov. 18, 2015—Montana small businesses are taking advantage of two groups’ offer of free advertising and consulting them, and the U.S. Small Business Administration, for advice on how to optimally promote Small Business Saturday, which this year is on November 28.
Started by American Express in 2010 as a way to pull some of the holiday shopping away from the malls and onto Main Street, Small Business Saturday has since become a huge success, last year drawing 88 million customers who spent $14.3 billion dollars, according to American Express’s research, which also found 55 percent of U.S. customers aware of the day.
“We are very proud to partner with American Express once again this year to promote an event that connects American consumers with their hometown businesses,” said Dan Danner, president and CEO of the America’s largest and leading small-business association, the National Federation of Independent Business (NFIB).
Added NFIB/Montana State Director Riley Johnson, “Small Business Saturday is our message to the nation that there’s something more interesting and more beneficial for everyone going on in between Black Friday and Cyber Monday. Nothing against big box stores, but the salaries and profits made at local small businesses stay in the community, not shipped to some distant entity.”
- Montana small-business owners can submit information about their enterprises and why shoppers should visit them on Saturday, November 28. NFIB will promote their businesses for free on NFIB.com and in front of its hundreds of thousands of social media fans. Already 10 Montana small businesses have taken the offer. Click here and zoom in on Montana, then click the stars for the name of the small business. You need not be a member of NFIB to take advantage of its free offer.
- And the U.S. Small Business Administration also has some handy tips on promoting Small Business Saturday at
“Small business is the engine of Montana’s economy,” said Johnson. “Small Business Saturday is a great way to not only rev that engine, but also to acquaint or re-acquaint yourself with your neighbors who own and work at small businesses.”
[Editors: A 436-word guest editorial by Johnson on the importance of shopping small can be found here, along with his mug shot. Feel free to use it as content for you publications and websites, or as background material on any related story you are working on.]
For more than 70 years, the National Federation of Independent Business has been the Voice of Small Business, taking the message from Main Street to the halls of Congress and all 50 state legislatures. NFIB annually surveys its members on state and federal issues vital to their survival as America’s economic engine and biggest creator of jobs. NFIB’s educational mission is to remind policymakers that small businesses are not smaller versions of bigger businesses; they have very different challenges and priorities.
National Federation of Independent Business/Montana
491 South Park Ave.
Helena, MT 59601