It Would Be a Big Deal to Shop Small This Saturday

Date: November 23, 2020

Annual event will not come close to matching last year’s record, but every dollar helps

Contact: Ronda Wiggers, Montana State Director, [email protected]
or Tony Malandra, Senior Media Manager, [email protected]

HELENA, Mont., Nov. 23, 2020—The state director for Montana’s leading small-business association today called for consumers to rally behind their favorite Main Street shops on Small Business Saturday, November 28.

“Small businesses in Montana have gone to great lengths to make sure their shops are safe for their customers and employees,” said Ronda Wiggers, Montana state director for NFIB, the state and nation’s leading small-business association.

“This helps but doesn’t diminish the immense challenge before us, and that is to make sure our small businesses can survive the remainder of the year, and we can do that by making an extra special effort to shop in them and from them, otherwise they will not be here in a year’s time.”

Wiggers pointed to NFIB’s poll of its membership showing 90% had spent all of their Paycheck Protection Program loans, 52% said they would need another round, and 20% said they could operate no longer than six months under current economic conditions.

“If we all shop online from the big retailers, many small businesses are doomed,” said Wiggers, who suggested:

  • Visiting local retailers for in-person shopping, wearing a mask and keeping a safe distance
  • Ordering items over the phone for curbside pickup
  • Buying gift cards/certificates from local small businesses
  • Dining-in by making a reservation at your favorite local eatery
  • Ordering take out from local restaurants
  • Having food delivered from local restaurants


Begun by American Express in 2010 to spur small businesses out of the recession, the annual Small Business Saturday event has been a great financial boon for Main Street enterprises. According to the 2019 Small Business Saturday Consumer Insights Survey from American Express and NFIB and figures from Adobe Analytics, Small Business Saturday outperformed both Black Friday ($5.4 billion) and Cyber Monday ($9.2 billion).

Keep up with the latest on Montana small business at or by following NFIB on Twitter @NFIB_MT


For more than 77 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is a nonprofit, nonpartisan, and member-driven association. Since its founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit

National Federation of Independent Business/Montana
491 South Park Ave.
Helena, MT 59601
Twitter: @NFIB_MT


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