Spend Black Friday Eating Leftovers
The campaign to “shop small” on the Saturday after Thanksgiving started in 2010 as an effort to give small businesses—many struggling to get out of the red after a long recession—a much needed shot in the arm. Since then, it has become a powerful movement to give back to the brick-and-mortar establishments that line our Main Streets and keep our communities vibrant.
Unlike Black Friday, a day that perpetuates painfully early wake up calls, snarled traffic, battling for parking spots and getting jostled by crowds, sometimes unruly, Small Business Saturday encourages the patronage of local establishments that support their local communities.
The concept is simple: Instead of “one-stop-shopping” at the nearest “big-box” store, you shop at small, locally-owned businesses for things you simply can’t find at the mall, and instead of dealing with temporary workers who don’t know the merchandise, there’s a good chance you’ll be dealing directly with the owner, who cares very much about making you happy so you’ll come back time and again throughout the year.
The one thing Black Friday and Small Business Saturday have in common is something everyone can support: deals and discounts. Shoppers have given Small Business Saturday their vote of confidence by spending $5.7 billion at locally-owned shops and restaurants last year according to a survey conducted by American Express and the National Federation of Independent Business. Last year’s total marked a 3.6 percent increase over 2012’s event.
It’s strange to think that doing something so modest can have such a big impact, but it does. When you shop local and shop small, you’re supporting your friends and neighbors. You’re supporting your community. When you shop at a chain store, most of the money goes back to some corporate office somewhere, but when you shop on Main Street, most of that money stays on Main Street.
This holiday season, make a difference in your community. Shop local on Small Business Saturday.