Five Tips for a Successful Small Business Saturday

Date: November 13, 2018

NFIB working to fill Idaho’s Main Street shops for November 24 event

FOR IMMEDIATE RELEASE
Contact: Suzanne Budge, Idaho State Director, [email protected]
or Tony Malandra, Senior Media Manager, [email protected]

BOISE, Idaho, Nov. 13, 2018—Idaho’s leading small-business association is spreading the word with its members and other Main Street entrepreneurs to prepare for Small Business Saturday, which this year will be November 24.

“Small and independent businesses are fundamental to Idaho’s economic success and our western, small-town culture,” said Suzanne Budge, NFIB’s Idaho state director. “Idaho’s Main Street businesses are especially important in Idaho’s rural areas and are often the heart and soul of these communities. These are the business owners who contribute their time and resources to schools, sporting groups, community projects, and local government. The annual focus on Shop Small Business Saturdays is a great time to support the business owners who support your communities. Plus, Shop Small Business Saturday is a wonderful way to skip the crowds at the malls and shop local.”

Last year, U.S. shoppers spent nearly $13 billion at small, independent stores and restaurants the Saturday after Thanksgiving, according to a survey by NFIB and American Express. Ninety percent of consumers surveyed said Small Business Saturday has a positive impact on their communities.

NFIB suggests ways shops and restaurants can make the most of Small Business Saturday:

  • Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily. 
  • Showcase the merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for dad or a great gift for the grandparents. Restaurants can offer Small Business Saturday specials and gift cards. 
  • Steal a page from the Black Friday playbook and offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering special deals at different times of the day. There’s no reason a small business can’t do the same thing. 
  • Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other businesses on in-store promotions. For example, if they buy a pair of shoes here, let them know they can save 10 percent on socks next door.
  • Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals. Download free “Shop Small” signs from www.americanexpress.com/us/small-business/shop-small/promote.  

NFIB is the state’s leading small-business association. To learn more, visit www.nfib.com/ID and follow @NFIB_ID on Twitter.

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For more than 75 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com.

National Federation of Independent Business/Idaho
802 W. Bannock, Ste. 301
Boise, ID 83702
208-345-6632
www.nfib.com/idaho
Twitter: NFIB_ID

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