New Study Shows Iowa Small Business Now Drastically Impacted by Coronavirus

Date: March 23, 2020

Vast Majority of Iowa Small Business Impacted, Cedar Rapids Member Asks for Help

The NFIB Research Center’s latest survey on the current impact of the COVID-19 outbreak on small business offers a stark contrast from the survey released 10 days ago. The magnitude of disruption now on the small business sector is profound. Full survey is attached.

Currently, 76% of small businesses are negatively impacted by the outbreak of the coronavirus, a dramatic escalation from just under one-quarter of small businesses reporting the same earlier this month. About 5% are positively impacted. These firms are likely experiencing stronger sales due to a sharp rise in demand for certain products, goods, and services. This will presumably ease in the coming weeks as consumers feel more secure about their personal supply levels.

One-in-five (20%) small businesses are not currently affected by the outbreak, but 77% of them anticipate that changing if the outbreak spreads to or spreads more broadly in their immediate area over the next 3 months. This marks a sharp departure from the earlier survey where 43% of small businesses anticipated being impacted if the virus spread. Just 4% do not believe they will be impacted if the outbreak escalates and 18% are not sure.

Of those businesses negatively impacted, 23% are experiencing supply chain disruptions, 54% slower sales, and 9% sick employees. The 9% of owners citing sick employees likely responded out of heightened concern and precautions with sick employees showing some signs of cold or flu-like symptoms, but not necessarily because they have employees who have tested positive for the virus.

“As we can see from this latest study, the economic downfall from COVID-19 is real and happening fast. Small businesses and their employees are worried and struggling,” said Matt Everson, NFIB State Director in Iowa. “Now is the time for Congress to put partisanship aside and pass legislation that infuses much needed cash flow into the small business ecosystem to help pay for employee salaries, utilities, rent and mortgages.”   

In Cedar Rapids, Jerry Akers is struggling to do that. He owns more than 20 Great Clips franchises, all of which he shut down Sunday after Gov. Kim Reynolds ordered all salons in Iowa to close their doors. Akers has more than 200 employees.

“Over a weeks’ time we evolved from shortening hours, to closing 11 of our 27 stores, and then finally yesterday closing all of them.  It was heartbreaking!  Years of work still in limbo and employees – single mom’s, young people with student loan debt, and others whose family counts on their income – worrying about their future,” said Akers.      

Akers is counting on help from the stimulus packages making their way through Congress in Washington, D.C.

“The burden of paying extended leave is something we happily bear in order to support our amazing staff, but at the end of the day our small business does not have the cash reserves to do that and survive! Small business is willing to hang tight and come out the other end of this absolutely prepared to pick up where we left off, employing almost 50% of the workforce and providing a large share of economic momentum for this great country,” said Akers.

Jerry Akers talks with one of his employees at a Great Clips in Cedar Rapids earlier this year. Right now, all 27 of Akers stores are shut down because of the coronavirus outbreak.

Almost all small business owners are taking some sort of action adjusting to their changing economic condition or to protect themselves from potential disruption. Just 6% of owners have not taken any action in response to the outbreak, a market departure from more than half (52%) not taking action two weeks ago.

The level of concern among small business owners about the coronavirus impacting their business has elevated significantly over the past two weeks. About 68% of small business owners are “very” concerned about its potential impact on their business compared to 16% in the earlier survey. Another 23% are somewhat concerned and 9% are slightly concerned. Just 1% are not at all concerned.

While many small businesses (47%) have not talked with their bank about financing needs, 30% are planning to do so soon. Another 13% have talked with their personal bank already, 9% with the SBA about their loan programs, and 1% with an online lender.

The vast majority of small businesses are now impacted by the COVID-19 outbreak and owners are taking the threat to their business seriously. Many owners have already sought out financial help and more are planning to do so in the near future. The outbreak will leave few, if any, owners unscathed. We know the economic impact will be immense, and now, the question is how long will it last and how quickly can the small business sector recover once on the other side. Small business owners are anxious to seek clarity to both questions.

Methodology

This survey was conducted with a random sample of NFIB’s membership database of about 300,000 small business owners. The survey was conducted by email on March 20, 2020. NFIB collected 700 usable responses, all small employers with 1-360 employees.  

Related Content: News | CoronaVirus State | Iowa

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