Small Business Saturday is November 30

Date: November 04, 2019

NFIB Colorado reminds its members to take advantage of the event’s 10th anniversary with five tips

Begun by American Express in 2010 to draw attention to the multitude of shopping opportunities awaiting consumers along the Main Streets of the nation, Small Business Saturday purposely positioned itself in between Black Friday and Cyber Monday, and last year brought in a record $17.8 billion in sales to independent retailers and restaurants, according to research conducted by Amex and NFIB. (Click the infographic below)

“We’re not suggesting you abandon the malls, what we’re suggesting is you reserve some of your holiday shopping for the smaller stores in your community where you’ll find some delightful goods and services you weren’t previously aware of and possibly run into a neighbor you haven’t chatted with in a while,” said Tony Gagliardi, NFIB’s Colorado state director.

Gagliardi offered five simple tips that NFIB members and other small-business owners might use to attract more shoppers:

  • Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily.
  • Showcase merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for Mom or a great gift for the grandparents. Restaurants can offer Small Business Saturday specials and gift cards.
  • Offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering exclusive deals at different times of the day. There’s no reason a small business can’t do the same thing.
  • Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other businesses on in-store promotions. For example, if they buy a pair of shoes here, let them know they can save 10 percent on socks next door.
  • Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals. Create and download free custom marketing materials.

Keep up with the latest on Colorado small business at www.nfib.com/colorado or by following NFIB on Twitter @NFIB_CO or on Facebook @NFIB.CO

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