Here's Why Stopping Credit Card Fraud Is Like Squeezing Jell-O

Date: February 02, 2017

Last year may have recorded the highest amount of identity fraud ever, with online scams taking a huge toll.

EMV-equipped credit cards were supposed to significantly increase card security—but fraudsters have found a workaround in a major way, according to The Wall Street Journal


Just last year, 15.4 million people were victims of identity fraud, the most recorded at any point in over a decade, according to the 2017 Identity Fraud report from Javelin Strategy & Research in partnership with LifeLock. 

Much of the increase can be attributed to fraudulent online purchases, which rose 15 percent in 2016, The Wall Street Journal reports. The rise makes sense: Credit card chips were designed to help limit in-person fraud, but are ineffective against online shopping. 

“Fraud is kind of like squeezing Jell-O,” said Dr. Stephen Coggeshall, chief analytics and science officer at ID Analytics. “Stop it one place, and it migrates to somewhere else.” 

Several credit card networks, banks, and technology firms are trying to adopt more secure measures for consumers when they purchase online products. For example, payment processor Cayan, which serves small and medium-sized businesses, plans to adopt technology from the fraudulent solutions servicer Kount, according to Bloomberg

And while credit card fraud is a worry for every company, it especially impacts small businesses. “Credit card companies are not legally required to assist in tracking down fraudsters,” according to NerdWallet. “Businesses can have a tough time recovering merchandise purchased through illegitimate means. And when you operate a small business, you simply can’t afford the risk.” 

Looking to bolster your security? NFIB has resources on everything from combating credit card fraud to choosing the right card processor. 


Troubling New Research Suggests a Flaw in EMV Cards 

Retailer Fights Back Against Card Provider Over Fraud Protection

Credit Card Fraud Liability Could Soon Shift to Merchants

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