The reports on Google's update might be more frenzy than substance.
“Mobilegeddon,” the flame-stoking moniker for the update, refers to Google’s changes to its mobile search rankings. The algorithm now prioritizes mobile-friendly websites ahead of sites that aren’t optimized to be viewed on someone’s phone. In a post a couple weeks ago, NFIB laid out the changes and what they might mean for small business.
Yet for all the hype, it might not be the end of the world as we know it.
As Fox’s Small Business Center reported, Nitin Gupta, GoDaddy’s senior director of mobile product management, believes “mobilegeddon” will create some positive change that could drive companies to have better websites and help businesses and their customers.
“It has been a long time coming. A lot of sites out there are bad experiences for consumers,” Gupta told Fox. “The biggest thing is this will give mobile users better results.”
Search Engine Land also points out that the anxiety might not be entirely warranted. Some sites might not be affected at all by the change, while others might benefit from giving users a better mobile experience. The update, the article says, “represents a significant opportunity for online businesses to evolve their mobile strategies.”
It is still, as Wired suggests, one of the more important Google changes in years. As such, it requires action from business owners. For more information about how to adapt to the changes, read NFIB’s article on making your website mobile friendly. Also be sure to check out Google’s test to see if your site is mobile friendly.