‘Tis The Season: Make the Most of 2016’s Small Business Saturday

Date: November 22, 2016

Small Business Saturday is just around the corner—make sure your business is ready. (And try to support other local businesses as well!)

Sandwiched between Black Friday and Cyber Monday is one sales frenzy that’s likely much more important for small shops: Small Business Saturday. 

Falling on Nov. 26 this year, the day encourages people to shop local—and there’s many opportunities for business owners to reap the benefits. 

“Small business represents 99.7 percent of all U.S. employers, and they provide jobs for 58 million Americans,” said Juanita Duggan, NFIB President and CEO. “For many local retail businesses, the holiday shopping season is a make-or-break time, and Americans who want to support their communities and the economy should remember to shop small.” 


Last year, according to a post-holiday survey NFIB and American Express released, “95 million Americans reported shopping at small businesses on Small Business Saturday, and they spent more than $16 billion, an increase of 14 percent from the previous year.” 

And this year could bring similar, if not better, results. The fifth annual Small Business Saturday Consumer Insights Survey shows 58 percent of consumers are aware of Small Business Saturday, compared with 55 percent of consumers in 2015, Yahoo! Finance reports. Also, 62 percent of those consumers who are aware of Small Business Saturday plan to participate in the event “because they value the contributions small businesses make to their community.” 

“Small Business Saturday has grown every year, and we are very proud to sponsor the promotion,” said NFIB’s Duggan. “Small Business Saturday is a very important day to recognize small business owners. We hope that more Americans participate on Saturday and they keep small businesses in mind throughout the year.” 

Looking to make this your best Small Business Saturday yet? Here are five tips to prepare, according to Fortune:

  • Use social media to promote your store and the day
  • Increase staffing
  • Give your customers extra incentive—think something along the lines of a free store-branded tote or a sample of your services or products
  • Hold in-store events
  • Show your gratitude for customers—and make it fun! 

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