Small Business Ads Are Going HD

Date: June 17, 2016

Google is launching three major services that will bring small business advertising into the 21st century.

Owners, are you ready for your close-up? 

Google recently unveiled YouTube Director, a free mobile app that will make it possible for small businesses to create high-quality advertisements with just a few swipes on their smart phone, according to AdWeek

The business world is constantly evolving—make sure your business is too.

For app-based businesses, YouTube Director will be able to create an ad automatically from existing material, such as logos and screenshots.

“Today what we see is we have a lot of big brands being able to advertise on video because they have the resources for a video campaign,” Diya Jolly, Google’s director of product management, told AdWeek. “While we have SMBs, we see that the quality of the video isn’t as high.” 

Want a young Steven Spielberg to take your ads to the next level? Although they might not be Oscar-nominated—at least not yet—YouTube’s third offering is an onsite service that will send a local filmmaker to help create an ad. Although this is the most comprehensive offering, it does have its limitations. In order to get the service for free, you have to spend at least $150 on YouTube ads, and it is currently restricted to owners in Atlanta, Boston, Chicago, Los Angeles, Washington D.C., and San Francisco. 


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