Archive: Previous Small Business Webinars

Taxes Webinar

Tax Day 2010: What To Watch for This Year and How to Plan for the Next Year
Wednesday, March 24 at 12pm ET
Presented by: Bill Rys, Tax Counsel, NFIB
This webinar was free to NFIB members

With the April 15th tax filing season just around the corner, this webinar will highlight some useful tips to keep in mind as you prepare your tax return, as well as what you should take into account as you prepare for next year’s tax filings.

Among other useful tips, the webinar will cover:

• Tax benefits that apply to this year’s return: Congress has provided targeted tax relief that may only be available for this year, so you don’t want to miss them.
• Audit red flags: The IRS will be looking at tax returns closely, so beware of the areas that are most likely to trigger an audit.
• Getting ready for next year:  It’s never too early to get ready for next’s year tax return, and being prepared can help to reduce your taxes.  How can you plan for next year, and what tax changes might be on the horizon?

Who should attend?  Business owners; accounting and financial staff.
 Download the presentation (members only)

Sales Webinar

How to Sell: Establishing Your Unique Selling Proposition
Wednesday, March 17 at 12pm ET
Presented by: John W. Heinrich, President of The Solutions Forum and Chief Mentor of The International School of Entrepreneurship
This webinar was free to NFIB members

It is critical to have a unique selling proposition (USP).  Otherwise, why would a potential customer buy from you rather than a competitor?  If you don’t have one, you’ll be forced into competing on price, with adverse effects on profits and close ratios.  It is also imperative to focus on the mechanics of how many cold calls, appointment and closes you need to increase sales. 

Takeaways:

• How to establish a USP
• How to properly qualify customers, so that productivity is maximized
• How to work backwards from closes through appointments to cold calls to INCREASE BUSINESS
• How to improve sales through qualification of customers
• How to set up the metrics to increase your business

 
Who should attend?  Business owners, sales professionals
 Download the slides (members only)

Marketing Webinar

A Top Ten List of SEO (Search Engine Optimization) Strategies
Wednesday, March 10 at 12pm ET
(Beginner to Intermediate)
Presented by: Randy Windsor, Network Solutions
This webinar was free to NFIB members

In order for a business to succeed online, it must provide relevant information to the search engines so they can provide that information as a result for a search.  Today, more than ever before, Internet users are reliant upon the search engines to find the information they need.  This presentation will provide a short list of the most important considerations that must be addressed when marketing a Website to the Search Engines.

After attending this presentation you will be able to:

• Know exactly who and what you are up against when it comes to Search Engine Marketing
• Understand, in plain English, what the Search Engines need to provide your Website as a result
• Learn how to edit or add critical elements to your Website
• Understand the important role that Linking plays in an overall Search Marketing strategy

 
Who should attend?  Business owners, marketers, techies.
 Download the SEO slides (members only)

Legal Webinar

Employee Benefits: Legal Essentials for Small Business
Wednesday, March 3 at 12pm ET
Presented by: Linda Rosenzweig, Attorney
This webinar was free to NFIB members

This webinar will cover the latest on the legal requirements associated with employee benefits.  Linda Rosenzweig, an expert attorney in employee benefits matters, including tax and labor issues, will discuss the following:

• Consumer-Driven Health Care - FSAs, HRAs, and HSAs - legal requirements and design issues
• COBRA and other health insurance continuation coverage requirements - including up-to-date information on the extension of premium subsidy rules
• Privacy and Security for Health Information - examples of common privacy dilemmas and obligations under HIPAA
• Retirement Savings Plan Options

 
Who should attend?  Business owners, human resource and benefits managers.
Download the slides (members only)

eCommerce Webinar

Payment Processing 101
Wednesday, February 24 at 12pm ET
Brought to you by: Solveras Payment Solutions
Presented by: Dan Hatcher and Brian Bickel
This webinar was free to NFIB members and non-members

Do you take payments from your customer or want to learn how to start? Attend Payment Processing 101 and learn everything you need to know about payment processing but were afraid to ask. Credit card processing, merchant fees, ACH, Virtual Terminals -- Get all of your payment processing questions answered by NFIB's preferred payment processing expert, Solveras Payment Solutions.

• Understand the basics of credit card processing.
• Learn how to read your merchant statements.
• Learn what are the best payment tools are and how they can save you time and money.
• Learn about the money saving payment options like ACH/eCheck, recurring payments, and Web Payment.
• Is a Virtual Terminal right for your business?

Download the slides (free to members and non members)

Strategic Webinar

Please Step Away from Your Vehicle!
Driving your business, rather than your business driving you.
Wednesday, February 17 at 12pm ET
Presented by: Brian Jones, Dream Broker, Inc
This webinar was free to members and $29.95 for non members.

Have you ever felt like you were no longer in control of your business? In this webinar you will learn how to transition from being driven by your business vehicle to being the driver. Take steps to marry the destination and divorce the business vehicle. Discover ways to improve business vehicle performance or learn how to take steps to purchase a new one.

Download the slides (members only)

Politics Webinar

The State of the Small Business Agenda –

A Look Ahead at NFIB’s Top Legislative and Political Objectives in 2010
Wednesday, February 10 at 12pm ET
Presented by: NFIB staff from the Federal Public Policy and Political teams
This webinar was free to members and $29.95 for non members.

Begin to understand the connection between politics and policy. Get the rundown of the major legislative and political initiatives for NFIB this year. Small business issues addressed will include: healthcare reform, labor, taxes and climate change. There will also be a brief overview of the political landscape for 2010 as well as NFIB's general political objectives.

Download the slides (members only)

Legal Webinar

Wage and Hour Compliance – Pitfalls in a Down Economy
Wednesday, February 3 at 12pm ET
Presented by: Elizabeth Milito, NFIB Senior Executive Counsel
This webinar was free to members and $19.95 for non members.

Although the economy shows some signs of improvement, many businesses still are still looking to reduce costs. Salary and hourly reductions, furloughs, salary freezes and layoffs are inevitable ways to save, but employers should proceed with caution when making wage and hour cuts. In many states, if an employer terminates an employee, wages (including vacation, sick leave and other paid time off) are due immediately at the time and place of termination. Other deductions can also open the door to a wage and hour lawsuit.

This webinar will help you reduce payroll costs without increasing your legal liability.
Other topics include flexible schedules, part-time jobs, telecommuting, and mandatory overtime restrictions. We will also take general wage and hour questions from participants.

Download the slides (members only)

Financing Webinar

Getting the Resources You Need to Start or Grow Your Business
Wednesday, January 27, 2010 at 12pm ET
Presented by: Attorney Cliff Ennico
This webinar was free to members and $19.95 for non members.

Are you looking for ways to finance your business without spending your own money.  Do you want to know where the money really is?  Attend this webinar and you'll learn:

• The only two places startup businesses can find money
• The do’s and don’ts about borrowing money from friends and family
• Putting money into (and taking money out of) LLCs, corporations, and other legal entities
• How to find "angels" and professional investors as well as pitching your business to potential investors
• Structuring the deal: the pros and cons of loans, equity investments and joint venture partnerships

Related resources on NFIB.com:
- Debt vs. Equity Financing: Which is the Best Way for Your Business to Access Capital?
- How to Fund Your Small Business with Venture Capital
- Business plan how-to articles

Dowload the slides (members only)

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