Web Metrics & Analysis for Entreprenurs: How to Use Your Own Data to Grow Your Small Business
Wednesday, September 8 at 12 PM ET (9 AM PT)
Presented by: Michelle O'Hagan, Vice President of Search Marketing & Analytics, Imagination Publishing
Jonathan Thomas, SEO & Analytics Associate, Imagination Publishing
Content Level: Beginner/Intermediate
This webinar is FREE to members and non-members
Most entrepreneurs and small businesses have websites. Many promote their products and services in social media channels or e-newsletters. But if you're not analyzing your website data or measuring your social media activity or e-newsletter program, you're missing out on a lot of important data that could inform your marketing plan and help you grow your business. Attend this webinar to learn how to get started with analytics for your website, determine what metrics to track and how to keep tabs on your competition.
- How to get started with analytics for your website and a few basic metrics/goals you should track
- How to decide what metrics to track in your social media activity
- How to deploy and measure an e-newsletter program quickly and accurately
- How to check out your competition's website traffic
- What free or low-cost tools you can use to help you do all of the things mentioned above
About the presenters:
Michelle is the vice president of search marketing and analytics at Imagination Publishing, a content marketing agency in Chicago. Imagination provides integrated marketing strategy and content to B2B, B2C and association clients in the form of websites, magazines, social media campaigns and search engine marketing (PPC campaigns on Google and Yahoo!), among other things. Michelle is Google Analytics Qualified through the Google Analytics Individual Qualification exam.
Jonathan is Imagination Publishing’s SEO & Analytics Associate, providing Google Analytics installation and reporting for B2B clients. He also focuses on SEO, blogging and social media and is a pro at building WordPress based websites. He’s also a Drupal evangelist. He runs the world’s largest Anglophile blog – www.anglotopia.net – and travels to Great Britain whenever he can.