Increase Sales with On-Hold Phone Messaging
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Wednesday, September 29 at 12 PM ET (9 AM PT)
Presented by: Mike Rappaport, Chief Creative Officer, OMG National
Content Level: All levels
This webinar is FREE to members and non-members
On-hold time is a prime opportunity to market your small business’ product information, hours, services and current promotions. This webinar will show you how custom telephone on-hold messages can help grow your business. With audio examples of on-hold messages you'll learn what works and what doesn't, the psychology behind an effective telephone on-hold production and how putting a caller on-hold can unlock sales and add goodwill. In addition, webinar participants can save up to 50% on audio recordings and equipment, save 10% on video production and save 10% on corporate branding and logo design.
Key Take-Aways:
- Telephone on-hold messages are an inexpensive but valuable way to communicate with both prospects and existing customers.
- Most small business phone systems already are compatible with music on-hold and only need the creative content to utilize the feature you have paid for on your phone system.
- Playing a radio on hold is bad for you business. Learn why advertising your competition, annoying DJ chatter and potential music copyright violation can have a negative impact on your business.
- You can cross-sell your products and services. Let existing customers know about your latest offerings and keep new callers from hanging up and calling your competitor.
About the presenter:
Michael Rappaport is the co-founder of OMG National, an INC 5000 marketing company and Affinity Business Partner to the NFIB. Michael has over 20 years of Telephone On-Hold marketing experience and is fluent in all types of systems, strategies and sales stimulators. With his team of professionals, Mike has led OMG National to be one of the nations largest providers of telephone on-hold productions and equipment. His witty and creative approach has allowed him to consult and provide seminars on advertising to Century 21, Coldwell Banker, Bauch & Lomb, Dupont, The National Association of Realtors, The American Optometric Association, Auto Pride, Arctic Cat, and many other franchise groups, and small and medium sized companies.
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