Local Search: What Businesses Need to Know About Using Local Search to Drum Up Sales Now That the Yellow Pages Are Dead
Wednesday, August 11 at 12 PM ET, 9 AM CT
Presented by: Jiyan Wei, Director of Product Management, Vocus
Content Level: Intermediate/advanced
This webinar was FREE to members and non-members
Download the Presentation (PDF)
The Yellow Pages are dead. The first place consumers look for information is online using search engines. Search engines have become increasingly focused on providing consumers with a more local experience. For businessess with local roots, there's never been a greater opportunity to build loyalty and grow prospects. This webinar will cover the fundamentals of how search engines work with particular attention on the growing influence of local search. Attendees will come away with a greater understanding of how local search works, and more importantly, what they can do to build greater visibility and tap into the millions of people using local search each day.
Key Take-Aways:
- A greater understanding of how search and local search work.
- How to fix your website so it is optimized for local search.
- How to create visibility in local search by sending out optimized online news releases.
- Creating relationships with local online influencers to help drive new customers to your business and create online equity in your site.
- Additional tips and tools for optimizing your site through local search.
About the presenter:
As Director of Product Management, Jiyan drives product platform strategy and roadmap execution for PRWeb, the leading online news distribution service. In addition he supports strategic business planning, partnerships, and marketing and sales. Prior to Vocus, Jiyan served as Vice President of Online Services for v-Fluence Public Relations where her defined and developed services to monitor and analyze online activity. He earned a BA in English from Georgetown University and Masters in Media/Communications from the London School of Economics where his dissertation focused on media production and consumption in social media communities. Jiyan maintains a blog, New Influencer (www.newinfluencer.com), where he writes about media and technology.
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