Wednesday, September 20, 2017 at 12pm ET

E-Commerce Holiday Review & Trends for 2017

The webinar gives a review of customer behavior during the holiday season. Attendees will learn about the online holiday spending behavior for 2016, as well as what are the highest revenue earning days in the season. In addition, the post-Christmas traffic holiday will be discussed.

The webinar will also provide tips for succeeding in 2017 holiday season.

Key take-aways Include:

  1. Online spending is still growing by double digits
  2. Mobile is becoming a stronger shopping channel
  3. In-store pickup and returns encourage more buying
  4. Gift cards encourage late-season shopping
  5. Discounts can boost revenue (but be cautious about margins)

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About the Speaker:

Kevin Chung
Marketing Advisor, E-Commerce FedEx

Kevin Chung is responsible for E-Commerce strategy and execution within FedEx Customer Marketing and has been actively immersed in the online retailing space for the past seven years.  He is currently responsible for the FedEx E-Commerce Site; an information portal for online retailers and has managed strategic Alliance relationships with companies such as Google, Etsy, eBay, Amazon, Ship Rush, Clarus Marketing, eCom Labels and OpenSky marketplace.  Kevin was also responsible for managing a portfolio of E-commerce solutions providers as part of the FedEx Compatible Program.  He is also a member of and manages industry relationships with Internet Retailer, Comscore and Forrester Research.  Before joining FedEx, Kevin was a Senior Executive at Digitas, Boston; a digital advertising and marketing agency.




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