How To Get Customers Through Business Partnerships
Wednesday, June 30 at 12 PM ET
Presented by: Ron Kunitzky, founder of Geyser Marketing; and moderated by John Follett, chief analyst at Demand Metric
This webinar is FREE to members and non-members
Download the slides »
You want to partner with other brands, yet which ones should you be going after? Do they have what it takes to be the right marketing partner for you? Can they successfully drive customer acquisition and distribution of your products? Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients acquire the right marketing partners to drive customer acquisition and distribution and are leveraging their partnership marketing programs to increase the social and commercial capital of their brand.
Ron will feature case studies as well as tools for prospecting, pitching and negotiating your marketing partnerships and provide valuable insight on partner marketing models that truly work.
Key topics include:
- How to search and select the right partners
- How to tie your partner channels to revenue and measurable key metrics
- How to formulate a compelling partner value proposition
- Understand the difference between partnerships that increase brand awareness and those that drive revenue
- How to pitch a prospective marketing partner
About the presenters:
Ron Kunitzky founded Geyser Marketing Group in 2003 as a result of his unwavering belief in the power of smart collaboration. He builds the social and commercial capital of a brand with a unique methodology that encompasses a wide range of tools and techniques to bring it all together. Ron has successfully partnered companies in many verticals including consumer goods, finance, eco-friendly, eye care, technology, e-commerce, retail and B2B services, having creating incremental streams of revenue and generating new activities which have resulted in millions of dollars of growth.
John Follett joined Demand Metric in July 2007 as a partner and chief analyst, focusing on product development and research. Prior to Demand Metric, John worked as an independent consultant specializing in internet marketing and business continuity planning. He began his career with the Federal Government of Canada, where he was a part of the Government Online initiative – providing Canadian citizens and businesses with secure, private, high-speed access to all federal government online services. John holds a business degree from the University of Western Ontario.