How to Use Paid Search, Local Search, and Social Media to Attract Customers | NFIB Webinar
Digital marketing for small businesses is no longer a trend, it is a requirement in order for you to outperform your direct and secondary competitors. With paid search, local search (reputation management), and social media becoming the way businesses do business, it is critical for small business owners to develop a comprehensive digital marketing strategy for their enterprise. Consider the following statistics:
Over 3.5 billion searches are performed on Google alone everyday
1 in 4 people will check online reviews before purchasing a product or service
There are over 1 billion people around the world using social media.
In this webinar, we will discuss three areas of digital marketing: paid search, local search (reputation management), and social media. We will consider tactical measures small businesses can take in order to create a strategy that attracts more customers to your businesses and lowers your overall customer acquisition costs. This webinar will be full of examples and we will provide plenty of tips you can implement immediately. 60:44
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