How Consumer Confidence Affects Your Bottom Line
While a recent survey of consumer sentiment has risen slightly, consumer confidence remains at recessionary levels, says NFIB's chief economist in this week's "Your Bottom Line With Bill Dunkelberg." Persistently high unemployment, uncertainty over government policy and rising energy costs are keeping a lid on consumer spending and sales for small businesses. Like consumer sentiment, NFIB’s Small Business Optimism Index remains in recessionary territory. "We'll have a seasonal pick-up for the fourth quarter, but all in all, spending is going to remain weak until consumers become more confident," Dunkelberg said. 2:16
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