Women-Owned Businesses That Survived the Recession: Which Metrics Matter
Many of today’s women-owned businesses (WOB) are led by recession-tested entrepreneurs whose experiences provide valuable insight into the challenges that may await aspiring small-business owners. A new study released by Chase Card Services, a division of JPMorgan Chase & Co., NFIB and the Center for Women’s Business Research, looks at how women small business owners performed during the “Great Recession.” The research suggests small businesses should focus on metrics: understand your business, how to measure finances, and keep current. 2:15
Learn more about the WOB study »