Women-Owned Businesses and the Recession: Social Media and Cost Cutting
An expert panel dicusses highlights of a study on how women-owned businesses performed during the recession. Only 4% of women-owned businesses used social media to help their business before the recession, but nearly half do today. Many cut costs by placing more emphasis on customer service, leveraging community involvement for PR, narrowing sales focus to existing customers, and using an outside consultant. 2:40
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