Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

How to Start a Catering Business

Posted On: September 11, 2017

If you’re the go-to cook or baker for your friends and family, you’ve probably thought about starting your own business and becoming a caterer. Since you already have the talent and tools to cook food for large crowds, it seems all you’ll need is a marketing plan and a handful of clients. But becoming a professional caterer isn’t that simple,...

Fact or Fiction: 4 Common SEO Misconceptions

Posted On: July 27, 2017

Search engine optimization is a constantly changing game. You may feel like you finally have it figured out, but as user behavior evolves and search engines change their rules, so do SEO best practices. What worked years ago may actually hurt your website now. Here are four SEO misconceptions, debunked. Myth #1: Backlinks galore will boost your SEO rankings Links leading to...

How Much Does an Accountant Cost?

Posted On: July 12, 2017

If you’re shopping around for a business accountant, it helps to understand what to expect from their fee structures. Like most business services, the cost of an accountant will vary due to several factors, including market, scope of services, and urgency of the task. According to NFIB member Sandy Abalos, managing partner of Abalos & Associates, PLLC (now REDW) in Phoenix,...

How Much Does a Website Cost? Options for Small Businesses

Posted On: July 10, 2017

“How much does a website cost?” is a common question for small business owners, and it’s one that can only be answered by considering several other factors. How will the site be used? Are you selling online? How diverse are your markets and visitors? Will it be membership-based? Can the operator perform maintenance, or will a vendor need to be paid...

Why You Should Use a Promotions Calendar (Even If You're Not in Retail)

Posted On: June 13, 2017

Promotions calendars are much more than a list of sales and coupon codes, and offer benefits for businesses outside retail. They help plan, track, and measure marketing efforts year-round, and can help your business weather the storm during slow sales and enhance or extend peak periods. With a well-planned promotions calendar, successful marketing is more than an afterthought, and the more...

4 Bookkeeping Tips to Minimize Accounting Headaches

Posted On: May 25, 2017

Bookkeeping is a necessary part of running a small business, and many small business owners must manage this complicated task with little accounting experience. But there are real benefits for small business owners who understand how to manage their business’ accounting. “I didn’t get into business to do bookkeeping,” says Matt Ham, owner of Computer Repair Doctor in New York City....

5 Tools to Help You Take Advantage of Hyperlocal Marketing

Posted On: May 15, 2017

These hyperlocal marketing tools can help you narrow your efforts to maximize your marketing budget and target customers in your own neighborhood. Advertise to only potential clients Geotargeting can focus your paid search and social ads so you’re reaching users within a specific geographic region. “Picking a reasonable radius around your business means you’re only targeting those audience members within the...

How to Get Comfortable with Small Business Finances

Posted On: May 08, 2017

When you start a new business, you kick-start a whole lot of financial and accounting tasks that might be over your head. Keeping up with your business finances can be intimidating and downright frustrating for entrepreneurs who didn’t major in finance. So, how can you get more comfortable with managing your business’ day-to-day financial needs? The good news is there are...

Hyperlocal Marketing Strategies Made Easy for Small Business

Posted On: May 01, 2017

Thanks to the internet, your small business can reach customers all around the world—but that doesn’t mean that’s where your focus should be. “To generate leads and sales, you need to really hone in on your target customer,” says Jeff Lizik, executive vice president of digital marketing at Z Brand, a marketing communications, PR, and advertising agency. “In addition to knowing...

Infographic: Direct Mail Marketing Is Far From Dead

Posted On: April 12, 2017

Sometimes old dogs do have the best tricks. And that’s true for direct mail marketing: 56 percent of customers find print marketing to be the most trustworthy type of marketing, and 70 percent of Americans say mail is more personal than the internet. While popular opinion likes to paint print marketing as dead and gone, new research highlights just the opposite:...

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