Small Business Tips

Owning a small business often means wearing every possible hat available, from marketer to sales clerk and inventory manager to HR professional. Learn from the experiences of the small business owners who are NFIB members as well as the best experts for each industry. Below you will find small business tips for everything from taxes and regulation to promotion and networking.

5 Tools to Help You Take Advantage of Hyperlocal Marketing

Posted On: May 15, 2017

These hyperlocal marketing tools can help you narrow your efforts to maximize your marketing budget and target customers in your own neighborhood. Advertise to only potential clients Geotargeting can focus your paid search and social ads so you’re reaching users within a specific geographic region. “Picking a reasonable radius around your business means you’re only targeting those audience members within the...

How to Get Comfortable with Small Business Finances

Posted On: May 08, 2017

When you start a new business, you kick-start a whole lot of financial and accounting tasks that might be over your head. Keeping up with your business finances can be intimidating and downright frustrating for entrepreneurs who didn’t major in finance. So, how can you get more comfortable with managing your business’ day-to-day financial needs? The good news is there are...

Hyperlocal Marketing Strategies Made Easy for Small Business

Posted On: May 01, 2017

Thanks to the internet, your small business can reach customers all around the world—but that doesn’t mean that’s where your focus should be. “To generate leads and sales, you need to really hone in on your target customer,” says Jeff Lizik, executive vice president of digital marketing at Z Brand, a marketing communications, PR, and advertising agency. “In addition to knowing...

Infographic: Direct Mail Marketing Is Far From Dead

Posted On: April 12, 2017

Sometimes old dogs do have the best tricks. And that’s true for direct mail marketing: 56 percent of customers find print marketing to be the most trustworthy type of marketing, and 70 percent of Americans say mail is more personal than the internet. While popular opinion likes to paint print marketing as dead and gone, new research highlights just the opposite:...

Why Do Small Businesses Fail?

Posted On: March 20, 2017

If it was easy to start and run a successful small business, just about everyone would do it. But what leads to business failures? The answers are as diverse as the businesses themselves, but there are some common challenges. More importantly, if you’re thinking of starting a business, what can you do to increase your odds of success? Read on for...

Infographic: Overcoming Small Business Cash Flow Woes

Posted On: March 15, 2017

Challenging times are par for the course for small business owners, but when the unexpected happens, like an economic downturn or unforeseen expenses, a shortfall could prove difficult to weather without a buffer. Half of all small businesses hold enough cash to last them only less than a month in the case of an unexpected shortfall, according to a recent study...

Small Business Salary: How to Pay Yourself

Posted On: March 07, 2017

From bills and expenses to payroll and taxes, small business owners pay a lot. But how do you pay the person at the top? The right answer is more than just a value. Obviously you can’t pay yourself money that doesn’t exist, but determining how (and how much) to pay yourself as a small business owner can be challenging. There’s no...

How to Make it Easier for Customers to Find Your Business

Posted On: February 09, 2017

Regardless of how your business markets and sells its goods or services, if a potential customer can’t find you, you don’t exist. Successfully communicating basic information about your business online is a simple but often overlooked necessity. In an increasingly digital, mobile, and competitive marketplace, it’s important that your business can be easily searched for and found. The good news is there...

7 Tips to Take Advantage of Valentine’s Day on Social Media

Posted On: February 06, 2017

Nearly any small business topic can be spun to fit Valentine’s Day. Take it from Mary Blackmon, who runs a farming lifestyle website called Farm Star Living. Two years ago, Blackmon wrote a guide called 10 Farms to Love for Valentine’s Day, listing farms that were offering events like special meals or dances. The guide allowed her to generate publicity and...

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