Issues in the News

 Print  |  E-mail  | -- Font | ++ Font | rss.gif
Small Businesses Face Potential Trouble in Wisconsin
Release Date: 09/ 01/ 2005

CONTACT: Bill G. Smith, (608) 255-6083 or Michael Diegel, (202) 554-9000

Increased Costs for Energy, Payrolls Leading to Less Optimistic Outlook

MADISON, Wis. -- Wisconsin’s small-business owners are increasingly less optimistic about the state’s business climate, conditions and outlook for the next quarter’s prospects, according to the Wisconsin Small-Business ConditionsSM. The report’s data, which was released today by the National Federation of Independent Business/Wisconsin provides an overview of small-business conditions within Wisconsin and compares them with neighboring states.

A net 17 percent (percent positive minus percent negative) of the state’s small employers said the overall business environment is “supportive,” compared to a net 31 percent in June. Fewer respondents saw business conditions improving during the quarter, a net 6 percent compared to a net 19 percent last quarter. In addition, a net 60 percent characterized the outlook for business over the next three months as “good,” down from a net 68 percent in June.

“While the number of respondents saying that sales and profits were good remained stable from the second to the third quarter, there are indications of potential trouble to come,” said Bill G. Smith, state director for NFIB/Wisconsin.

Overall, a net 63 percent of small employers reported that over the last three months their purchasing costs rose, compared to a net 54 percent in June, indicating that rising energy prices were beginning to take a toll. However, the number of respondents who reported they had raised their prices was just 22 percent. “That potentially is a serious problem for future profits,” warned Smith.

Another factor is the increase in per-employee payroll costs. A net 20 percent reported those costs have risen, compared to a net 12 percent in the previous quarter. The job outlook remained stable, as the number of respondents who reported having one or more current job openings was virtually unchanged.

The job market in neighboring Illinois, Iowa and Michigan also remained stable, while a net 23 percent of Minnesota small businesses reported having one or more openings, compared to a net 16 percent in June. However, each of the four states shared Illinois’ concern for the fourth quarter, with each reporting a significant drop in the net number of respondents who considered the outlook “good.”

The Small-Business Conditions reports are developed from surveys of small-business owners in selected states. The surveys are designed to determine the condition of the small-business economy in each particular state. The surveys are conducted every three months and results are released on the first day of the month following completion. The text of the questions and the complete response set to the survey can be found at www.NFIB.com/research.

Wisconsin Small-Business ConditionsSM
This chart shows the results from Wisconsin and its comparative standing among selected nearby states.
    Wis. Ill. Iowa Mich. Minn.
Business Climate Survey Date          
Overall state business environment            
Net % supportive of small business 8/2005 17 18 32 8 17
  Prior qtr. 31 6 34 7 26
Business conditions in market area            
Net % "good" 8/2005 36 31 41 2 33
  Prior qtr. 40 30 45 0 41
Net % "improving" 8/2005 6 8 5 -5 3
  Prior qtr. 19 10 9 -4 15
Outlook for business            
Net % "good" in next three months 8/2005 60 51 55 41 53
  Prior qtr. 68 61 64 52 61
Reason for optimism            
% Sales prospects 8/2005 49 49 41 42 43
  Prior qtr. 44 46 41 38 46
% Lower costs 8/2005 2 3 1 3 2
  Prior qtr. 2 5 3 3 2
% Price increases 8/2005 3 1 2 2 3
  Prior qtr. 5 4 5 5 5
% Greater productivity 8/2005 11 16 17 11 14
  Prior qtr. 14 12 14 12 13
% Government policy 8/2005 2 2 2 4 2
  Prior qtr. 4 5 4 2 3
% Seasonality; weather 8/2005 10 11 9 10 14
  Prior qtr. - - - - -
Reason for pessimism            
% Sales prospects 8/2005 IC* IC IC IC IC
  Prior qtr. IC IC IC IC IC
% Cost increases 8/2005 IC IC IC IC IC
  Prior qtr. IC IC IC IC IC
% Pressure on selling prices 8/2005 IC IC IC IC IC
  Prior qtr. IC IC IC IC IC
% Lower productivity 8/2005 IC IC IC IC IC
  Prior qtr. IC IC IC IC IC
% Government policies 8/2005 IC IC IC IC IC
  Prior qtr. IC IC IC IC IC
    Wis. Ill. Iowa Mich. Minn.
Sales and earnings (last quarter)            
Sales            
Net % sales "good" 8/2005 42 39 43 22 44
  Prior qtr. 43 34 55 24 39
Profits            
Net % profits "good" 8/2005 22 22 25 0 18
  Prior qtr. 23 15 33 6 23
Employment            
Current job openings (one or more)            
% "Yes" 8/2005 24 18 18 17 23
  Prior qtr. 20 19 16 16 16
Per employee payroll cost            
Net % "risen" 8/2005 20 17 18 8 21
  Prior qtr. 12 11 16 11 17
Employee cost pressures (greater)            
% Wages 8/2005 49 51 56 50 55
  Prior qtr. 53 51 58 52 51
% Benefits 8/2005 35 34 28 31 30
  Prior qtr. 33 29 24 30 30
    Wis. Ill. Iowa Mich. Minn.
Productivity            
Upgraded technology/processes (last three months)            
% "Yes" 8/2005 41 45 38 38 45
  Prior qtr. 41 44 33 39 47
Made capital expenditure(s)  (last three months)            
% "Yes" 8/2005 45 43 43 35 46
  Prior qtr. 41 43 36 39 46
Made expenditure to train employee(s) (last three months)            
% "Yes" 8/2005 44 39 40 36 42
  Prior qtr. 36 40 33 42 41
Capacity utilization - can increase sales 10% without new inputs            
% "Yes" 8/2005 54 54 52 53 55
  Prior qtr. 56 56 53 51 53
Credit availability (last three months)            
% All credit needs satisfied 8/2005 43 40 41 31 41
  Prior qtr. 41 41 41 34 43
% All credit needs not satisfied 8/2005 6 5 6 7 6
  Prior qtr. 6 6 4 10 5
% No credit needs 8/2005 48 49 47 55 47
  Prior qtr. 46 46 49 49 43
    Wis. Ill. Iowa Mich. Minn.
Prices            
Purchasing prices (last three months)            
Net % increased 8/2005 63 51 59 55 59
  Prior qtr. 54 47 58 50 56
Selling prices (last three months)            
Net % increased 8/2005 22 14 15 10 16
  Prior qtr. 20 17 22 15 19
Miscellaneous            
Involvement in start of another business            
% "Yes" 8/2005 9 9 9 9 10
  Prior qtr. 8 9 9 10 9
Single most important business problem            
% Weak sales 8/2005 11 9 9 17 14
  Prior qtr. 10 13 9 16 13
% Taxes 8/2005 12 13 10 11 9
  Prior qtr. 15 15 11 11 11
% Employee quality/costs 8/2005 9 8 7 7 9
  Prior qtr. 6 6 7 5 7
% Insurance 8/2005 20 14 20 17 17
  Prior qtr. 23 17 19 20 18
% Big-business competition 8/2005 13 15 18 11 13
  Prior qtr. 15 14 12 11 14
% Inflation/Rising prices 8/2005 12 11 11 14 14
  Prior qtr. 13 13 19 10 14
% Credit availability/Interest rates 8/2005 1 3 2 3 3
  Prior qtr. 3 3 4 1 3
% Regulations/Red tape 8/2005 8 9 9 5 6
  Prior qtr. 4 8 7 8 7
* Insufficient cases

Wisconsin Quarterly Spotlight
In general, how satisfied are you with the direction that Wisconsin in headed?
Very satisfied 7%
Somewhat satisfied 49%
Not too satisfied 25%
Not at all satisfied 14%
Don't know/Refused 5%
Total 100%
What do you value most in the area where you do business?
Quality of life 43%
Physical environment 8%
Opportunity 12%
Vibrance and vitality 2%
My roots are here 30%
Other 2%
DK/Ref 4%
Total 100%

 

The Poll
NFIB’s Wisconsin Small-Business ConditionsSM is a telephone survey of a random sample of Wisconsin small employers regarding business conditions within the state. “Small employer” is defined here as employing between one and 250 people (not including the owner(s)) in a for-profit business. Each edition of the survey has a minimum of 350 respondents. The sampling error is ± 5 percentage points. Data are collected quarterly in the months of February, May, August and November, beginning in February 2005. The MRCGroup of Las Vegas conducts the survey for the NFIB Research Foundation.

The Sponsor
The NFIB Research Foundation is a 501 (c)(3) organization that provides policy-makers, media, educators, small-business owners and other interested parties empirically based information on small business and small-business owners. The Foundation is affiliated with the National Federation of Independent Business, the nation’s largest small- and independent-business advocacy organization, and is located in Washington, D.C.

 Print  |  E-mail  | -- Font | ++ Font | rss.gif