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Quarterly Report Finds Improving Pulse Rate on California's Small-Business Economy
Release Date: 09/ 01/ 2005

CONTACT: Martyn Hopper or Michael Shaw, (916) 448-9904or Tony Malandra, (415) 664-9685

State makes impressive gains in six key indicators of growth

SACRAMENTO, Calif. --  The patient is slowly coming out of its long economic coma. Last quarter, when the National Federation of Independent Business released its California Small-Business ConditionsSM report, the Golden State racked up a negative 1 percent rate from Main Street firms on overall business environment, placing it 25th out of the 26 large-economy states measured by the NFIB Research Foundation.

Today's release of the latest quarterly report paints a different picture. Although California crept up only one rank to 24th, there were plenty of angels –  not devils –  emerging from the details of the 22-question survey. This time, when asked to rank how supportive the state’s business environment – which includes government, banks, media and community groups – is to them, small-business owners gave California a 7 percent improvement. While increasing from a negative 1 percent to a positive 6 percent rating might not seem like much to celebrate (Virginia leads the nation in this barometer with 41 percent), other key indicators show cause to strike up the band.

California came in second in the nation in improved sales (an eight-point jump from last quarter), second in job openings (a six-point increase), fourth in the outlook for the next three months (a seven-point jump), sixth in the number of small-business owners who called market conditions in their area “good” (a nine-point spike), seventh in improved profits, and eighth in the percentage of small-business owners who said market conditions in their area were “improving” (an eight-point increase from last quarter).

"They have been late in arriving, but the savings from last year's arrest and reversal of skyrocketing workers' compensation premiums are finally being felt," said Martyn Hopper, state director for the 35,000-member NFIB/California. "The workers' compensation reforms passed last year at the insistence of Governor Schwarzenegger help explain the improved numbers between the quarterly reports. It brought hope along with financial relief.  However, our anemic rating in the overall state business environment will be with us for as long as an extremely pro-tax, pro-litigation, and anti-small-business legislature continues its current ways.”

For information about the Small-Business ConditionsSM project and other small-business research studies conducted by the NFIB Research Foundation, visit www.NFIB.com/research.

California Small-Business ConditionsSM
This chart shows the results within California and its principal regions.
    Calif. North. Central South.
Business Climate Survey Date        
Overall state business environment          
Net % supportive of small business 8/2005 6 9 4 5
  Prior qtr. -1 0 1 -2
Business conditions in market area          
Net % "good" 8/2005 48 44 50 49
  Prior qtr. 36 26 40 41
Net % "improving" 8/2005 17 16 24 17
  Prior qtr. 14 15 15 14
Outlook for business          
Net % "good" in next three months 8/2005 67 66 66 68
  Prior qtr. 60 57 64 60
Reason for optimism          
% Sales prospects 8/2005 42 42 39 43
  Prior qtr. 41 42 43 40
% Lower costs 8/2005 3 4 3 3
  Prior qtr. 3 2 3 4
% Price increases 8/2005 3 3 3 4
  Prior qtr. 5 6 5 4
% Greater productivity 8/2005 16 15 17 17
  Prior qtr. 14 15 11 15
% Government policy 8/2005 4 5 5 4
  Prior qtr. 6 4 5 7
% Seasonal weather 8/2005 9 7 11 9
  Prior qtr. 10 13 12 9
Reason for pessimism          
% Sales prospects 8/2005 IC* IC IC IC
  Prior qtr. IC IC IC IC
% Cost increases 8/2005 IC IC IC IC
  Prior qtr. IC IC IC IC
% Pressure on selling prices 8/2005 IC IC IC IC
  Prior qtr. IC IC IC IC
% Lower productivity 8/2005 IC IC IC IC
  Prior qtr. IC IC IC IC
% Government policies 8/2005 IC IC IC IC
  Prior qtr. IC IC IC IC
    Calif. North. Central South.
Sales and earnings (last quarter)          
Sales          
Net % sales "good" 8/2005 51 47 53 52
  Prior qtr. 41 31 43 46
Profits          
Net % profits "good" 8/2005 33 31 35 33
  Prior qtr. 27 18 25 32
Employment          
Current job openings (one or more)          
% "Yes" 8/2005 26 23 23 28
  Prior qtr. 22 19 17 24
Per employee payroll cost          
Net % "risen" 8/2005 15 13 15 15
  Prior qtr. 16 13 19 17
Employee cost pressures (greater)          
% Wages 8/2005 51 52 51 51
  Prior qtr. 52 49 49 53
% Benefits 8/2005 25 25 27 25
  Prior qtr. 27 26 26 27
    Calif. North. Central South.
Productivity          
Upgraded technology/processes (last three months)          
% "Yes" 8/2005 45 46 43 45
  Prior qtr. 44 43 44 44
Made capital expenditure(s)  (last three months)          
% "Yes" 8/2005 45 44 41 47
  Prior qtr. 38 38 43 37
Made expenditure to train employee(s) (last three months)          
% "Yes" 8/2005 43 38 43 46
  Prior qtr. 39 39 39 39
Capacity utilization - can increase sales 10% without new inputs          
% "Yes" 8/2005 53 54 52 52
  Prior qtr. 52 50 49 53
Credit availability (last three months)          
% All credit needs satisfied 8/2005 37 36 40 38
  Prior qtr. 39 39 41 39
% All credit needs not satisfied 8/2005 5 8 5 4
  Prior qtr. 7 6 5 8
% No credit needs 8/2005 52 50 49 53
  Prior qtr. 47 47 46 47
    Calif. North. Central South.
Prices          
Purchasing prices (last three months)          
Net % increased 8/2005 50 48 54 50
  Prior qtr. 48 46 59 46
Selling prices (last three months)          
Net % increased 8/2005 17 20 23 15
  Prior qtr. 19 19 23 19
Miscellaneous          
Involvement in start of another business          
% "Yes" 8/2005 12 10 11 13
  Prior qtr. 12 12 16 12
Single most important business problem          
% Weak sales 8/2005 9 11 7 9
  Prior qtr. 9 13 9 8
% Taxes 8/2005 9 10 10 9
  Prior qtr. 11 11 13 10
% Employee quality/costs 8/2005 10 12 10 9
  Prior qtr. 8 7 9 9
% Insurance 8/2005 19 19 19 19
  Prior qtr. 17 15 22 16
% Big-business competition 8/2005 15 13 12 16
  Prior qtr. 16 15 13 16
% Inflation/Rising prices 8/2005 13 15 11 13
  Prior qtr. 11 9 11 12
% Credit availability/Interest rates 8/2005 3 3 4 3
  Prior qtr. 3 2 1 3
% Regulations/Red tape 8/2005 9 6 10 10
  Prior qtr. 10 10 9 10
*Insufficient cases

California Quarterly Spotlight
  Calif. North. Central South.
In general, how satisfied are you with the direction that California is headed?
Very satisfied 9% 10% 8% 8%
Somewhat satisfied 43% 44% 41% 43%
Not too satisfied 23% 22% 24% 23%
Not at all satisfied 16% 15% 19% 16%
Don't know/Refused 10% 10% 8% 11%
Total 100% 100% 100% 100%
Which best describes your long-term intentions for business growth? Would you like to...
Grow rapidly 22% 21% 19% 23%
Grow slowly 46% 49% 51% 44%
Stay about the same 24% 25% 22% 23%
Consolidate some 3% 1% 3% 3%
Don't know/Refused 5% 4% 6% 6%
Total 100% 100% 100% 100%

 

The Poll
NFIB’s California Small-Business ConditionsSM is a telephone survey of a random sample of California’s small employers regarding business conditions within the state. “Small employer” is defined here as someone employing between one and 250 people (not including the owner(s)) in a for-profit business. Three separate regional surveys are conducted, each with a minimum of 350 respondents. The Northern California survey samples small employers in ZIP codes 94000-95199 and 95400-96199. San Jose, Sacramento and the Lake Tahoe area are included. The Central California survey samples small employers in ZIP codes 93200-93999 and 95200-95399. Stockton, Modesto, Salinas and Bakersfield are included. The Southern California survey samples small employers in ZIP codes 90000-93199. Santa Barbara, Oxnard and Barstow are included. The sampling error of each survey is ± 5 percentage points. State totals result by population weighting regional totals. Data are collected quarterly in the months of February, May, August and November, beginning in February 2005. The MRCGroup of Las Vegas conducts the survey for the NFIB Research Foundation.

The Sponsor
The NFIB Research Foundation is a 501 (c)(3) organization that provides policy-makers, media, educators, small-business owners and other interested parties empirically based information on small business and small-business owners. The Foundation is affiliated with the National Federation of Independent Business, the nation’s largest small- and independent-business advocacy organization, and is located in Washington, D.C.

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