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Central California Leading State's Slow Recovery, According to New Survey on Economy Released Today
Release Date: 03/ 01/ 2005

CONTACT: Martyn Hopper or Michael Shaw, (916) 448-9904
or Tony Malandra, (415) 664-9685

CALIFORNIA -- California's central valley and central coast regions are leading the state's slow economy recovery, according to a new quarterly survey released today by NFIB, America's largest small-business advocacy group.

"In almost all of the net categories, the central part of the state is outpacing northern and southern sectors," said Martyn Hopper, state director for the 35,000-member California chapter of NFIB. "While this is good news, California still has a long way to go in comparison to other states."

In compiling its California Small-Business ConditionsSM report, one question NFIB asked small-business owners was to rank how supportive the state's business environment – which included government, banks, the media and community groups – was to them. California racked up an anemic 16 percent in the net supportive tally, while neighboring Oregon had 29 percent and Arizona 32 percent. In all, 26 states were surveyed by NFIB about their small-business climates. South Carolina had the best net overall climate with 40 percent, Washington the worst with a negative-9 percent. Still, if California's economy ever really takes off, its launch pad will clearly be its central regions.

When asked how business conditions were in their particular areas, central region small-business owners gave it a net 55 percent good rating, their southern counterparts, 45 percent, and their northern counterparts, 41 percent. More spectacularly, however, was the response to the question on the outlook for their businesses in the next three months. Central region small-business owners gave it a 71 percent net good rating, their northern counterparts, 66 percent, and southern counterparts, 59 percent.

For information about the Small-Business ConditionsSM project and other small-business research studies conducted by the NFIB Research Foundation, visit www.NFIB.com/research. Future surveys will be released on June 1, September 1 and December 1.

California Small-Business ConditionsSM
This chart shows the results within California and its principal regions.
    Calif. North. Central South.
Business Climate Survey Date        
Overall state business environment          
Net % supportive of small business 2/2005 16 17 16 15
  Prior qtr. - - - -
Business conditions in market area          
Net % "good" 2/2005 45 41 55 45
  Prior qtr. - - - -
Net % "improving" 2/2005 18 24 26 13
  Prior qtr. - - - -
Outlook for business          
Net % "good" in next three months 2/2005 63 66 71 59
  Prior qtr. - - - -
Reason for optimism          
% Sales prospects 2/2005 41 43 39 41
  Prior qtr. - - - -
% Lower costs 2/2005 5 2 4 7
  Prior qtr. - - - -
% Price increases 2/2005 4 5 7 3
  Prior qtr. - - - -
% Greater productivity 2/2005 14 13 18 14
  Prior qtr. - - - -
% Government policy 2/2005 7 4 6 8
  Prior qtr. - - - -
Reason for pessimism          
% Sales prospects 2/2005 14 5 0 19
  Prior qtr. - - - -
% Cost increases 2/2005 15 5 20 19
  Prior qtr. - - - -
% Pressure on selling prices 2/2005 5 15 10 0
  Prior qtr. - - - -
% Lower productivity 2/2005 3 0 0 5
  Prior qtr. - - - -
% Government policies 2/2005 32 35 60 29
  Prior qtr. - - - -
    Calif. North. Central South.
Sales and earnings (last quarter)          
Sales          
Net % sales "good" 2/2005 37 36 51 34
  Prior qtr. - - - -
Profits          
Net % profits "good" 2/2005 24 23 32 24
  Prior qtr. - - - -
Employment          
Current job openings (one or more)          
% "Yes" 2/2005 19 22 21 17
  Prior qtr. - - - -
Per employee payroll cost          
Net % "risen" 2/2005 13 12 19 12
  Prior qtr. - - - -
Employee cost pressures (greater)          
% Wages 2/2005 53 52 48 55
  Prior qtr. - - - -
% Benefits 2/2005 27 32 30 24
  Prior qtr. - - - -
    Calif. North. Central South.
Productivity          
Upgraded technology/processes (last three months)          
% "Yes" 2/2005 45 41 50 46
  Prior qtr. - - - -
Made capital expenditure(s)  (last three months)          
% "Yes" 2/2005 41 39 42 41
  Prior qtr. - - - -
Made expenditure to train employee(s) (last three months)          
% "Yes" 2/2005 38 39 38 37
  Prior qtr. - - - -
Capacity utilization - can increase sales 10% without new inputs          
% "Yes" 2/2005 55 57 57 53
  Prior qtr. - - - -
Credit availability (last three months)          
% All credit needs satisfied 2/2005 39 38 36 40
  Prior qtr. - - - -
% All credit needs not satisfied 2/2005 7 7 7 6
  Prior qtr. - - - -
% No credit needs 2/2005 49 50 52 48
  Prior qtr. - - - -
    Calif. North. Central South.
Prices          
Purchasing prices (last three months)          
Net % increased 2/2005 43 45 49 41
  Prior qtr. - - - -
Selling prices (last three months)          
Net % increased 2/2005 17 18 19 15
  Prior qtr. - - - -
Miscellaneous          
Involvement in start of another business          
% "Yes" 2/2005 13 13 11 14
  Prior qtr. - - - -
Single most important business problem          
% Weak sales 2/2005 9 10 7 10
  Prior qtr. - - - -
% Taxes 2/2005 9 11 9 9
  Prior qtr. - - - -
% Employee quality/costs 2/2005 9 9 10 9
  Prior qtr. - - - -
% Insurance 2/2005 18 19 22 17
  Prior qtr. - - - -
% Big-business competition 2/2005 14 13 12 15
  Prior qtr. - - - -
% Inflation/Rising prices 2/2005 10 7 9 11
  Prior qtr. - - - -
% Credit availability/Interest rates 2/2005 4 5 4 4
  Prior qtr. - - - -
% Regulations/Red tape 2/2005 11 11 12 11
  Prior qtr. - - - -


California Quarterly Spotlight
  Calif. North. Central South.
Have higher energy prices experienced over the last year or so imposed a very serious, somewhat serious, not too serious, or not at all serious burden on your business?
Very serious 11% 11% 15% 11%
Somewhat serious 27% 25% 33% 27%
Not too serious 32% 35% 27% 31%
Not at all serious 23% 23% 19% 24%
Don't know/Refused 6% 6% 6% 7%
Total 100% 100% 100% 100%
Which type of energy price increases most affect your business?
Gasoline 36% 33% 38% 38%
Natural Gas 7% 10% 5% 6%
Electricity 37% 38% 34% 37%
Heating Oil 2% 3% 1% 1%
Diesel 5% 5% 11% 4%
Other 3% 6% 5% 2%
Don't know/Refused 10% 6% 6% 13%
Total 100% 100% 100% 100%

 

The Poll
NFIB’s California Small-Business ConditionsSM is a telephone survey of a random sample of California’s small employers regarding business conditions within the state. “Small employer” is defined here as someone employing between one and 250 people (not including the owner(s)) in a for-profit business. Three separate regional surveys are conducted, each with a minimum of 350 respondents. The Northern California survey samples small employers in ZIP codes 94000-95199 and 95400-96199. San Jose, Sacramento and the Lake Tahoe area are included. The Central California survey samples small employers in ZIP codes 93200-93999 and 95200-95399. Stockton, Modesto, Salinas and Bakersfield are included. The Southern California survey samples small employers in ZIP codes 90000-93199. Santa Barbara, Oxnard and Barstow are included. The sampling error of each survey is ± 5 percentage points. State totals result by population weighting regional totals. Data are collected quarterly in the months of February, May, August and November, beginning in February 2005. The MRCGroup of Las Vegas conducts the survey for the NFIB Research Foundation.

The Sponsor
The NFIB Research Foundation is a 501 (c)(3) organization that provides policy-makers, media, educators, small-business owners and other interested parties empirically based information on small business and small-business owners. The Foundation is affiliated with the National Federation of Independent Business, the nation’s largest small- and independent-business advocacy organization, and is located in Washington, D.C.

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