Rewarding Innovative Small Businesses

If swapping best practices with Michael Dell during their "Day at Dell" wasn't thrilling enough, Wiggly Wigglers founder and director Heather Gorringe got the surprise of her career when she received a call from him in mid October informing her she was the winner of the inaugural Global Dell Small Business Excellence Award!

Wiggly Wigglers, a rural England-based natural gardening company, was awarded by Dell and its global partners for its innovation and leadership in social media. Using tools like Facebook, podcasting and blogging, Wiggly Wigglers:

Serves 90,000 customers worldwide and delivers its products across Europe;   Cut its advertising budget by 80 percent when the company turned to social media over traditional advertising;   Facebook fans currently stand at 898, with over 170 discussion topics;   Hosts podcasts from the "Wiggly sofa" reaching thousands of listeners per week, and   Built its catalogue based on Wiki ideas generated on its Facebook page by experts and customers.

"We are thrilled to receive this award and can't wait to start blogging and podcasting with our customers all over the world to let them know," said Heather.

Read more about Wiggly Wigglers, our 2008 U.S. winner^*, the 2008 finalists and the types of innovation receiving recognition from our judges.

Award Value:

Wiggly Wigglers will receive $50,000 in Dell technology and services and featured participation in a global entrepreneurs' summit.

National winners from 12 countries - Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Spain, United Kingdom and the United States received $25,000 in Dell products and services and a day of best-practice sharing with Dell experts, including time with Chairman and CEO Michael Dell. As the U.S. winner, Transport Designs also received a lifetime membership to NFIB^* .