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Season Openings: Splash or Wipeout?
Arts organizations understandably front-load their seasons – a big, splashy opening starts the year off right. But do patrons stick around after the grand opening? Kentucky organizations are trying shorter seasons and varied staging to keep the momentum going.
More at The Courier-Journal
Marketing and Fundraising Come Together at The National Arts Marketing Project Conference!
Don't miss Extreme Proposal Makeovers: A Marketer’s Guide to the Development Ask at the NAMP Conference this November! This session will show how a team of marketers at the Center for the Performing Arts at Penn State was able to put their marketing chops to work transforming the organization’s sponsorship package. Joining together, they have been able create proposals that turn into cash rather than end up in the trash!
Other great sessions include Free Night of Theater: How Free Can Work for You! The “Free Night” model has been tested annually since 2005 by organizations across the United States participating in Theatre Communications Group’s Free Night of Theater program. Since debuting in 2005, research demonstrates that one-third of Free Night patrons return as paying customers, while simultaneously attracting funders because free also equals access!
Fun Events with Networking Opportunities
There are now more opportunities than ever to have fun and network with your colleagues. Check out the Discovery Green Concert on Sunday and Artists Salon where you can show off your talents on Tuesday night.
Marketing Trends
MySpace Music
MySpace is taking on iTunes, giving performers a better way to directly connect with fans and audiences. MySpace now offers free streaming music along with buyable downloads and user playlists. Artist pages can become one-stop shopping – giving fans social networking, music purchases, and tour information in one place.
More at Tech Crunch
Women Leading Philanthropy
Recent IRS data shows that women currently donate more than men. Women donors contributed almost 5 million dollars more than their male counterparts in 2005. US News and World Report shares some of the best ways to engage women in giving.
More at US News and World Report
Reinventing Culture
Author and consultant Pat Martin talks about the way the “renaissance generation” is reinventing culture and authenticity. Read about her psychographic insights before her featured speech at the 2008 National Arts Marketing Conference!
More at New York Times
The Dad Demographic
As marketers are learning more about an overlooked group: fathers. Modern dads are very involved in their children’s lives, and are making everyday purchasing decisions as a result. Messaging that is humorous or problem-solving reaches these “new dads” effectively.
More at Media Post
Finding Their Niche
Small theaters in downtown Los Angeles have lots of competition, with millions of other arts and entertainment options nearby. Organizations are presenting events like “The Face of the World” festival to fill a remarkable niche – bringing diverse, global theater to patrons at a reasonable price to patrons.
More at iMedia Connection
Marketing Tactics
Living Demographics
As the Berkshire Museum looks to the future, they are focusing on demographic data to give them an edge. The museum offered a presentation on demographic profiles as part of their annual meeting, giving staff and supporters a chance to hear about patronage trends.
More at The Berkshire Eagle
Revitalized Radio
Although radio stations are enjoying growing popularity, they still have to “sell” themselves as a viable medium. Advertisers have not responded to the 4 million listener increase of the past three years, and overlook the potential of radio spots.
More at Advertising Age
Unblock Your E-blasts
Struggling to come up with juicy content for your e-mail communications? These pointers will help you overcome writer’s block, and create engaging content. Tap into existing resources and clients to make your copy pop!
More at BtoB Online
Monolingual Marketing Online
Despite progress in multicultural marketing, online tactics remain one-dimensional. Hispanic customers are more than 15% of the US population, but most brands are online only in English. How consistent is your multicultural marketing over all platforms?
More at Advertising Age
Popular Persuasion
As marketers, we specialize in persuading customers to try and buy our products. But how well do we actually understand the science of persuasion? This interview and quiz may challenge your assumptions about successful selling!
More at Fortune
2008 MetLife Forum Series
MetLife Foundation National Arts Forum Series
2008 Series: New Frameworks for The Changing Face of America
This year, our series examines models that provide a new way to look at diversity in the United States and how it is reshaping our culture.
In particular we will look at how both arts and business are addressing the issue of increasing diversity in this country as it relates to workforce development, leadership and management and product offerings through a new theory being advanced by author and cultural analyst Patricia Martin.
Martin's theory says that the "RenGen," or renaissance generation, is a cultural movement created by the confluence of art, education, entertainment, and business that has as its center a powerful new player: the cultural consumer. It defines a growing stratum of Americans who thrive on information and ideas to fuel their creativity and shows how it will drive the next wave of innovation. Most importantly, the RenGen is a way of seeing how the issue of diversity has evolved from statistics and quotas to a new reality reflected in this new trend that crosses race, class, age and ethnicity.
Click here for upcoming forum dates.
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