11/ 30/ 2007
Brian Dorsey
Owner, One Ninety Five Downtown Grill
Anaheim, Calif.
Gadget he can't live without: Dorsey is amazed at how My-iButton has helped the sales at his restaurant. This programmable button, which plugs into your computer via a USB port, offers a screen display to publicize your products with video, slide shows or images. Pin the customizable button to your shirt or wear it on a lanyard to keep your customers—or prospects at a trade show—informed about your newest offerings.
Cost: $80
Buy: www.my-ibutton.com
"The My-ibutton gets the attention of my customers immediately. If we are running a special and promote it on the my-ibutton, we definitely see a spike in sales. It's so easy to update--I just plug it into my computer and I can add or change whatever I like at any time without any outside help."
