07/ 25/ 2007
New guide to data security available to NFIB members
NFIB and Visa have released a new members-only NFIB Guide to Data Security: How to Protect Your Business and Your Customers From Data Fraud, distributed with this issue of MyBusiness. The guide, the second in a series of publications designed to help members better run their business, will help small-business owners reduce their risk of losing customer information to identity thieves and other fraud artists.
The guide is the initial piece of a comprehensive data-security education program NFIB and Visa are launching as a result of a joint study conducted earlier this year. The study showed that small businesses recognize the importance their customers place on protecting their information (83 percent say it is very or extremely important to their customers). Moreover, some 87 percent believe that if customers saw how they handled their data, it would either affirm (48 percent) or strengthen (39 percent) the trust that customers put in their business.
While many small businesses are confident about their data-storage practices, their level of storing sensitive information may make them an increased target for data thieves.
