03/05/2007
CONTACT: Michael J. Donohue or Jordan Vendetti, (202) 554-9000
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View the award-winning "Lemonade Stand" ad |
WASHINGTON, D.C.--The National Federation of Independent Business, the nation's leading small-business advocacy group, and Connell Donatelli, the group's online strategy vendor, were honored last week with a Pollie award from the American Association of Political Consultants. NFIB and Connell Donatelli received a gold Pollie in the category of "persuasion online advertisements by an organization or PAC."
The winning NFIB banner advertisement, titled "Lemonade Stand," was part of the organization's larger, comprehensive campaign emphasizing the impact of federal issues on small businesses across the country. During the 2006 election cycle, the award-winning ran statewide in eight states and in designated, top-tier congressional districts in an additional eight states.
"One of our main goals for the 2006 election cycle was to better communicate with the voting public about key small-business issues through increased online exposure," said Lisa Goeas, vice president of NFIB's political operations. "We were pleased to find that banner ads helped us to effectively reach a new and broader audience of voters. This Pollie award is an honor to receive, and it certainly tells us we're headed in the right direction with our online advocacy ads."
NFIB's partnership with Connell Donatelli continues to be successful, as this is the second Pollie Award garnered over the past two years. The recognition affirms the mutual commitment of both groups to highlight the real costs of being a small-business owner in America today and the need to support pro-growth policies.
The Pollie Awards are the national showcase of political and public affairs excellence hosted each year by the AAPC. The focus of the Pollies rotates each year between the political and public affairs fields, with this year's Pollies recognizing achievement in the political arena.
