10/ 25/ 2006
Your roommate and your mom may very well always be your most faithful customers; but if you want your business to grow, you can't depend on them to be your only customers. To continue cultivating new business, it might be time to enter the world of networking. Here are a few places to start.
Campus organizations
Not only would getting involved in your campus' organizations be convenient, it would also be a great way to expand your company. There are a few different routes you can take. You could head over to the business school and look for clubs made up of your fellow entrepreneurs and like-minded students. By joining with them, you would gain tips from your fellow students' experiences and support for your own endeavor.
You could also join clubs that might appeal to potential customers. For example, if you offer video editing services, join a campus film group. Ideally, the group will also be something you have interest in––you don't want to appear as if your only purpose in the group is to give its members a sales pitch. But even by pursuing your passions, you'll be surprised at the professional opportunities that may arise.
Community organizations
Even though your campus community might be the place where you find most of your customers, it's important to branch out so your business won't be left high and dry once you graduate. Start making a name for yourself off campus by getting involved with professional groups in your city.
Professional organizations exist for just about every business field out there. Even if you don't have time to make a commitment to monthly meetings and formal group membership, many organizations hold casual events like monthly mixers you can attend whenever your schedule allows. These provide a great way to meet mentors, colleagues and even potential customers. As an extra bonus, you'll get practice interacting as a professional, which might not happen in student organizations.
Attend lectures and events in the community
If your favorite business writer has a book signing, put the date on your calendar and go. Not only will you glean inspiration, you might strike up a conversation with the people next to you and find they are a valuable connection. Similarly, scan the newspaper for business seminars and events that seem worthwhile. The more opportunities you take to put yourself in the presence of people with similar interests, the better your chances of meeting people who will help your business grow.
Always come prepared
Whenever you attend an event or group meeting, always bring along your business cards (if you don't have any yet, get them printed up before you start networking), brochures if you have them or samples of your work. Also come prepared to interact with strangers. While this can be awkward and intimidating if you're not used to doing so, a willingness to meet and chat with as many people as you can is a key to successful networking. Extend a hand, introduce yourself and ask people what business they are in. Since they are likely there to meet new connections, too, they'll be glad you took the first move.
Finally, remember that networking can happen anywhere. Always be open for interactions with new people. If a person in front of you in line at the grocery store starts taking to you, don't bury your head in a tabloid. He or she might be someone in need of the very service you provide.
