11/ 21/ 2005
by George Ochoa and Melinda Corey
($14.95: Adams Media)
Trend analysts George Ochoa and Melinda Corey reveal the just-forming changes--demographic, technological, social and business changes--that will shape our world in the next 10 to 20 years.
Perfect for marketing specialists, public relations and advertising professionals, investors, entrepreneurs or anyone who has a vital stake in what's ahead, this accessible guide summarizes the most important trends forming in every industry. Each trend is presented in essay form, defining what the trend is, the historical background, a description of the evidence, and sketches of major impacts and implications.
