10/ 03/ 2005
by Rick Mathieson
($24.95; Amacom)
Author Rick Mathieson offers a one-two punch of practical wireless branding strategies and exclusive interviews with some of the highest profile names in cutting-edge business thinking.
The Q & A subjects covered in this book include Seth Godin, Tom Peters, Christopher Locke, Don Peppers and other recognized gurus from the worlds of marketing, technology, sales, business strategy and more. Their unique insight, combined with the author's frank observations and sound recommendations, create a potent and practical marketing tool for companies in all industries.
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