06/ 01/ 2005
by Meredith Berger
If you live in the Boston area, the advertising for Sweeney and Schulz Realty has most likely caught your eye.
Two years ago, Elaine Sweeney and her partner, Rita Schulz, formed their real estate company (http://www.sweeneyandschulz.com), and they have been giving the competition a run for their money ever since with their sharp marketing paraphernalia.
“We couldn’t have done it without Vistaprint.com,” Sweeney says of the site they have been using for all of their printing needs, including business cards, postcards and brochures. “It allows us to take a different approach to advertising than our competition, and we can really think outside the box.”
The small-business owners send postcards to contacts to show them what’s available on the market or to thank them for their business.
Armed with thousands of images and templates, Vistaprint.com is an easy-to-use, affordable way to advertise your company. If you don’t see something you like, or if you have a company logo you would like to use, it is easy to upload an image to Vistaprint.com.
“I’m not a computer wizard, but even I can do it,” says Sweeney. “It allows you to be as creative as your mind will let you be, while still being affordable enough to allow small businesses to stay competitive. This is an efficient way to use our dollars, which are very precious to us.”
