Angels: A Funding Source for Firms With Limited Revenue
04/
22/
2003
Individual venture capitalists interested in providing you with seed and startup
financing are commonly referred to as "angels." According to the Center for Venture
Research at the University of New Hampshire, these informal investors invest $10 to $20
billion in over 30,000 ventures annually. Business angels, unlike other venture capital
investors, prefer to invest their money in a new business as early as possible. They
normally take a smaller share of your business than a venture capitalist and stay out of
the day-to-day operations. They understand high risk and expect high return. Many angels
will alter their investment criteria and standards if they develop a strong, trusting
bond with the entrepreneur. These investors generally fall into one of the following
basic types:
Corporate angels
Typically, these are senior managers at Fortune 1000 corporations who have been laid off
with generous severances or have taken early retirement. In addition to cash, you may get
the corporate angel to occupy some senior management position, such as business
development. Investments usually run from $200,000 to $1 million.
Entrepreneurial angels
These are the most prevalent investors. Most of them own and operate highly successful
businesses and are really looking for synergy with their current business, a way to
diversify their portfolio or a way to prepare for life after their current business no
longer requires their attention. These angels almost always take a seat on the board of
directors but rarely assume management duties. They will make fair sized investments,
typically $200,000 to $500,000.
Enthusiast angels
These angels simply like to get involved in deals. Most are 65 or older, independently
wealthy from success in a business that they started and have an abbreviated work
schedule. For them, investing is a hobby and, thus, they generally do not seek a role in
management or place on the board. They tend to invest in technologies or industries as
much as they do in people and ideas. Their investments tend to be small, from $10,000 to
$200,000.
Micromanagement angels
These are very serious investors. Some were born wealthy, but the vast majority attained
their wealth through their own efforts. Though they generally do not seek an active role
in company management, they usually demand a board seat and expect to play an active role
in company strategy. They generally invest $25,000 to $200,000.
Professional angels
The term "professional" in this context refers to the investor's occupation, such as
doctor, lawyer and in some instances, accountant. Professional angels like to invest in
companies that offer products or services with which they have some experience. They can
provide you with additional value when they offer legal, accounting or financial
expertise for which you would otherwise have to pay a fee to receive. These angels
generally invest between $25,000 and $200,000.
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