NFIB

Simple Business Philosophies Are Not Always Best
04/ 11/ 2003

by Vicki Gerson

Perhaps you have a catch-phrase that sums up your business philosophy, one you share with employees and customers alike. However, sometimes it's best not to adhere too closely to these, as there is always that other side of the coin to consider. For example:

Our customers are customers for life.

Years ago, when people shopped in neighborhood stores and didn't have the opportunity to shop at large malls or online, it was a reasonable expectation that your customers wouldn't shop anywhere else. Today you can't make that assumption. You have to constantly seek out new customers--whether they do business with you once or one hundred times.

We find quick solutions.

It would be ideal if all the quick solutions companies implemented actually worked. But more often than not, a lot of time needs to be spent on problem solving. The specific issue must be determined, then researched, planned and executed on a trial basis. Rather than offering quick solutions, it is often better to take the time to find the best solution.

Our prices can't be beat.

Many customers focus first and foremost on price--but that doesn't mean every customer or potential customer does. If a customer is not focusing on getting the lowest price, neither should your salespeople.

Just do it.

A get-it-done attitude can come in handy to a business owner. But all projects have a beginning, a middle and an end. They shouldn't disappear in a whimper. It is important if you're going to "just do it" that you have a plan before plunging in.

It's wonderful when you can keep things simple. But remember, this doesn't always work. Think about the business philosophy you are following and make sure it is flexible enough to grow along with your business.

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