07/ 24/ 2002
These are some additional resources to help you take advantage of small business trends:
- Customers for Life, by Carl Sewell and Paul B. Brown (Pocket Books, $14), is considered THE textbook in customer service. Even though it was written in 1998, this book covers the basics in short, focused chapters.
- The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age, by Mark S. Merkow and James Breithaupt (AMACOM, $34.95), is a guide to protecting customer privacy and business security. Invaluable for anyone undertaking an email marketing campaign.
- Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep them Forever, by Lois K. Geller (Adams Media, $17.95), introduces the idea of friendship branding, which has to do with building real relationships with customers.
This Web extra is a supplement to the MyBusiness story, "Hit the Mark," which appears in the August/September 2002 issue.
