03/21/2002
When people talk about NFIB's influence in Washington, D.C., and in all 50 state capitals, they often talk about the size of its membership and the respect lawmakers have for the advocacy group. Many people do not realize that NFIB's effectiveness lies in the grassroots efforts of its members.
Being an advocate for small business is why NFIB exists. But the organization wouldn't be as successful without active participation from its members.
"NFIB members are often the backbone of their communities," says Steve Woods, NFIB's vice president of state public policy. "They're the ones who support the local schools, churches, ball teams and cultural centers. Their opinions are respected, which is why it's so important for members to educate their communities on important legislative issues."
One of the best ways to reach communities is through letters to the editors of local newspapers. Though one letter on an issue is rarely effective, a series of letters commands broad attention. When NFIB members throughout a state join together to get the message out on a legislative issue, the media notices.
Hundreds of copies of the same letter from different people are not likely to get picked up in a newspaper. Instead, letters should be personalized and explain just how a certain issue has affected the writer's small business.
The following tips are helpful in drafting a compelling letter:
- Always address it "To the editor"
- State the letter's purpose at the beginning
- Provide personal information that supports the reason for the opinion
- Call for specific action
- Include name, address and phone number so your letter can be verified.
Regardless of its reputation or size, NFIB will continue to depend on the voice each member. Member involvement, like writing a letter to the editor, is what makes the organization successful.
