NFIB

Tilt the Success Odds in Your Favor
02/ 21/ 2002

What entrepreneur wouldn't want to know the probable success rate of a new product, service or sales pitch before risking money on it?

That's what Doug Hall is offering with his marketplace simulation computer model called Merwyn. The technology is based on six years and $20 million of development at Hall's Eureka Ranch, which he founded in 1990 to help big corporations generate hot new products.

Because Eureka Ranch's $150,000, three-day retreats were out of the reach of most small business owners, Hall came up with the computer model to share his expertise at a reduced price. For $500, you can submit a product idea, marketing plan or new service online, then get an overall long-term probability of success rating, from 0 percent to 100 percent, as well as expert coaching from Hall.

For a limited time, you can get a success rating for the price of Hall's new book, Jump Start Your Business Brain (Brain Brew, $24.99). He's included a coupon with a password to give buyers a free try of Merwyn.

"I bring you good news! Business success is not random," Hall told a room full of entrepreneurs at one of the hundreds of seminars he's giving around the world to promote his book. In jeans, a black polo shirt and bare feet, Hall is loud and aggressive as he boils down his definition of success into ideas, passion and plans.

"The bottom line is I've seen as much as a 10 percent to 50 percent increase in sales in just six months with small businesses that follow the learning detailed in the book," Hall said. "If you're not willing to fight for your idea, sit down and shut up."

For more on Hall's book and philosophy, as well as his lecture tour schedule, go to www.doughall.com.

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This article originally appeared in the February/March 2002 issue of MyBUSINESS Magazine.

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