NFIB

Tips for Choosing a Quick Print Shop
04/ 15/ 2002

Even with ease of page layout programs and the high quality of laser printers, most small businesses continue to use quick printers when needing large runs of flyers, brochures, postcards and newsletters. Today's article by Jeffrey Moses offers some tips on how to make the most of quick printers, save money and avoid mistakes.

You have to be sure that the quality of the design meets your standards. As with practitioners of any art, some graphic designers are more experienced and better than others. During the design process, ask to see samples of whatever youÆre creating: business cards, postcards, flyers or brochures. Use previous work as examples of what you're wanting. Bring in samples as guidelines for your own material. Doing so can save you time and money, and youÆll end up with a product you feel good about.

Before finalizing any design, consult with the designer and sales rep at the shop to make sure that your material is effective, concise, accurate and complete. Insist that you have the chance to examine a proof before going to print. Once your material is printed, changes can't be made without considerable expense, so always carefully review and sign off on any proofs.

In addition, always ask your printer if there is any way to reduce costs. For example, four-color flyers are attractive, but they cost considerably more than when printing in one or two colors, and may not warrant the additional expense.

YouÆll also save money by ordering only the amount of printed material that you need. Most of the time, 500 or 1000 business cards are enough. You'll be able to save money per card if you print larger quantities, but how will you ever pass out 5000 cards? The same goes for letterhead. Don't stockpile, thinking that you'll be able to use the letterhead for years. Overprinting will tie up your money, and you may need to reprint in the near future anyway.

As always, when your job is large and involves a significant expense, always solicit bids from two to three different printers. You may find that prices vary considerably.

DonÆt choose printers solely on price, however. Quality matters, as does speed and service. Ideally, you want to establish a long-term relationship with your printer. If you keep using the same printer, the individuals in the shop will begin to understand your needs and will give you a little extra service as a valued customer.

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