NFIB

e-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
03/ 25/ 2002

e-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge, by Peter S. Cohan (AMACOM, $27.05).

Here is one of the best books on this subject. Cohan includes a number of "Case Lessons" derived from corporate initiatives which include those of Cisco Connection Online, the Ames Research Center, Charles Schwab, W.W. Grainger, Chase Manhattan, Microsoft E-Procurement, Merrill Lynch, HP Inkjet Printers, Weyerhaeuser, Eastman Chemical, eBay, Horizon Healthcare, Allied Signal, and American International Group (AIG). The material is especially well-organized. Most of the content has not as yet been provided elsewhere in a single source. Cohan's brilliant analysis of the material enables virtually any organization, regardless of its size or nature, to avoid various "blocks" that inhibit the progress of e-commerce.

Review by Robert Morris, an independent management consultant based in Dallas who specializes in executive development and institutional transformation. Please contact him directly at: rmmorris@airmail.net.

---

This weekly book review is brought to you by MyBUSINESS Magazine, the small business magazine for NFIB members.

Small Business Sound Off
Does this story hit home?  Share your story with us