06/ 02/ 2004
Selling the Wheel: Choosing the Best Way to Sell for You, Your Company and Your Customers, by Jeff Cox and Howard Stevens (Simon & Schuster, $21).Few small business owners have time to read a book during the day - even if it's one that will help your business. When you finally do sit down in the evening, it's hard to get up much excitement for the latest dry-as-toast business textbook. That's what's nice about this book. Written as an entertaining fictional story, it's much easier to plow through than many of the business books out there. It's based on the idea that while there are different styles of selling, there is no one right style. The key is to match your sales style to the type of customers that pay your bills. It's a fun read with real take-away value.
This weekly book review is brought to you by MyBUSINESS Magazine, the small business magazine for NFIB members.
