The nature of American small business is undergoing radical change. No longer merely one's business or job, small business today is a movement, a cause, a lifestyle. This change is creating an economy propelled by the spirit of individual men and women seeking independence and personal control. An economy based on personal risk, responsibility and reward. It is an economy in which success is not measured merely in revenue growth, but also with such radical measures as year-to-year personal growth, health and happiness. It is an economy based on the currency of independence. It is the new small-business economy.
The new small-business economy reaches into all corners of America – wherever there are those who yearn to take charge of their own lives. A movement of men and women who are saying, win or lose, I will pursue my destiny "my way." It is a movement of men and women who are declaring, "this is my plan, my life, my business."
Today's small-business owners are blessed to be living in an age of convergence of new tools and technologies allowing them to radically alter their definition of the role of work in their lives. Of what is success. Of what is important in the end. And in the beginning. And now. The pages of MyBusiness highlight and explain the ideas and technologies of this convergence, serving as a valuable resource to small-business owners to help them grow and succeed.