Lincoln-based firm a center of entrepreneurial activity
To borrow a boxing term, R.U. Nuts is a business that punches above its weight.
The output from the 35-employee, Lincoln-based small business staggers:
- 400 snack food items
- 350 bulk food offerings
- 50 varieties of coffee
- 29 varieties of trail mix
- And much, much more
“We do a lot of custom labels so you don’t really see our names out there,” co-owner Charlotte Ralston told The Lincoln Business Journal. “I like that because it helps the coffee shop promote their own name and that’s something everyone wants to do.”
The buzz of activity generated by R.U. Nuts doesn’t stop at closing time. The firm holds fundraisers for local schools, the Boy Scouts, and other charitable organizations. In fact, its charitable work is also international in scope.
“It’s always been important to us to take a percentage of what we have and put it to good use,” said Ralston. To that end, the company donates to global organizations that work on clean-water projects around the world.
“R.U. Nuts is a sterling example of why small business is the backbone of this nation,” said NFIB/Nebraska State Director Bob Hallstrom. “Not only does it provide livelihoods for its employees, but it’s also involved in the betterment of its community in a big way. The work of R.U. Nuts and many other small businesses like it heartens the entire NFIB family and gives us added fuel to continue our work for the greatest group of people in American society—small-business owners.”
The Lincoln Business Journal profile of R.U. Nuts can be read here. (Subscription required)
[Photo courtesy of company website]
