Washington, D.C. (November 22, 2016) – Americans who are
planning to hit the malls after Thanksgiving should also remember to visit local
merchants for their holiday shopping, said the National Federation of Independent Business (NFIB) today.
“Small business represents 99.7 percent of all U.S. employers,
and they provide jobs for 58 million Americans,” said Juanita Duggan, NFIB President and CEO. “For many local retail
businesses, the holiday shopping season is a make-or-break time, and Americans
who want to support their communities and the economy should remember to shop
small.”
NFIB is a partner again this year with American Express in a
national campaign to promote Small
Business Saturday, the day after Black Friday and the traditional start of
the holiday shopping season. For many small businesses, the four weeks between
Thanksgiving and Christmas are a crucial period that could determine whether
they are profitable for the year.
NFIB and American Express have collaborated on Small Business
Saturday since 2010. Last year,
according to the post-holiday survey released by NFIB and American Express, 95
million Americans reported shopping at small businesses on Small Business
Saturday, and they spent more than $16 billion, an increase of 14 percent from
the previous year.
“Small Business Saturday has grown every year, and we are very
proud to sponsor the promotion,” said Duggan. “Small Business Saturday is a
very important day to recognize small business owners. We hope that more Americans participate on
Saturday and they keep small businesses in mind throughout the year.”
For more information about NFIB, please visit www.nfib.com.
FOR IMMEDIATE RELEASE
CONTACT: Jack Mozloom, 202-406-4450 or
609-462-5610 (cell)
